Online Survey Reveals 86% of Consumers Believe Companies Should Use Social Networking in Their Marketing

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Chester based Marketing agency Prodo has announced the results of its latest online survey which demonstrates that 86% of consumers believe that companies should use social networking techniques within their marketing campaigns.

North West firm's online survey reveals 86% of consumers believe companies should use social networking in their marketing.

Chester based Marketing agency Prodo has announced the results of its latest online survey which demonstrates that consumers believe that companies should use social networking techniques within their marketing campaigns.

86% of those who answered the question on Prodo's website at http://www.prodo.com said that they believed that companies should use social networking sites such as Facebook, Linkedin and Myspace to reach their customers.

Pippa Adams, Managing Director of Prodo comments: "The results of this survey demonstrate how quickly social media has integrated itself into the public's daily life. With the dawn of web 2.0 and the ever increasing popularity of social networking sites, marketing and branding as we once knew it is long gone."

Pippa continues: "By using social media companies are able to demonstrate a more personable side to their firm, whether they are a small hair salon or a national company. This helps your customers interact with you and develop a closer relationship. Even adding a blog to your website where you comment about your firm and industry news can be a simple, effective social media tool."

This survey also supports the 2008 Business in Social Media study from Cone in America. This demonstrated that using social networking can also have other benefits as 56% of consumers they asked said they felt a stronger connection with companies that they had interacted with through social networking.

Pippa Adams finally adds: "In these difficult times it is ever more important for all firms to stand out from their competition. I would definitely advise that all companies, however small, use social media to reach a wider prospective audience as well as interact with their existing customer base. One aspect we recommend for all retail clients which can have a striking impact is to create a facebook page for your firm where you can let people know about the latest offers or products."

For more information on how social marketing can help your firm call Clare on 0870 7562828 or ask for a free website healthcheck.

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Emma Bithell
Prodo
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