RV Trader launches Lead Manager for RV dealers

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NORFOLK, Va., April 3, 2009 - RVTraderOnline.com, the Web site of RV Trader magazine and a division of Dominion Enterprises, has launched Lead Manager for its dealer advertisers.

RVTraderOnline.com, the Web site of RV Trader magazine and a division of Dominion Enterprises, has launched Lead Manager for its dealer advertisers.Included as an additional feature in the Inventory Management Tool provided to all dealer advertisers, Lead Manager offers dealers a central location to manage their online leads. The new feature automatically collects and accurately reports all inbound e-mails and telephone calls from any source, including the dealer's Web site and any third party Web sites where the dealer's inventory may be displayed. Lead Manager also reports on all unanswered online leads to help dealers better manage their response time. To increase direct communication between buyer and dealer, Lead Manager generates customizable templates for dealers to quickly send personalized or targeted e-mails to groups of prospects from an easy-to-use dealer database.

"According to AMR Research, 70 percent of all online leads go unanswered. In 2008, RVTraderOnline.com provided over 56,000 online leads -- which means that more than 39,000 potential RV purchases were not made, with millions of dollars in sales potentially missed!" said Tim Custer, RV Trader general manager. "We work hard to assist dealers in all areas of their business. With Lead Manager we will help them with the timely but very important task of managing leads. We are excited to help our partners optimize all revenue opportunities."

AMR Research Inc. estimates that the 70 percent of unanswered online leads represents as much as 14 to 22 percent of annual revenue. Statistics such as these and input from current dealer advertisers were key influences in the development of Lead Manager.

About RVTraderOnline.com:
RVTraderOnline.com, the web site of RV Trader magazine, contains the largest database of recreational vehicles for sale online. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommercialTruckTrader.com* For more information about RVTraderOnline.com, call toll-free 1-888-813-7304 or visit http://www.RVTraderOnline.com.

About Dominion Enterprises:
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.

*Boat Trader, Cycle Trader, AeroTrader, EquipmentTraderOnline.com and Commercial TruckTrader are trademarks of Dominion Enterprises.


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Jerald Motil
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