(PRWeb UK) April 10, 2009
Micro Anvika, the UK's largest independent retailer of computers and personal technology, is bringing a stream of compelling product information to its customers - via a new web 'TV' channel.
The channel is hosted and produced by Micro Anvika's online content partner, Flixmedia.tv.
With the retailer's core philosophy to deliver the highest value to its customers, the 'TV' channel will feature hundreds of Flixmedia-produced videos from leading manufacturers, including Samsung, Hewlett-Packard, Toshiba, and Sony Vaio.
"This was a really easy decision for us, as it's fully managed by Flixmedia," said Nick Gatt for Micro Anvika. "It promises to be highly effective for our needs, as our customers respond well to varied content that talks their language."
Dinesh Chand, Mobile Product Manager for Samsung, added, "The TV channel is the natural next step for a retailer like Micro Anvika - bringing its many site visitors a continuous communications flow of product video clips, as well as the vendor-produced content that Flixmedia provides for the relevant product pages."
Scott Lester, Chief Executive of Flixmedia, commented: "We are delighted to further expand our own global network of 'FlixTV' channels for the benefit of Micro Anvika's customers. A unique entity in retail, Micro Anvika fully appreciates the opportunities to be gained from delivering compelling and educational information direct to its audience."
'Micro Anvika TV' is built on a winning combination of the retailer's vast experience, alongside Flixmedia's global expertise in showcasing compelling content on behalf of consumer goods manufacturers.
As the partnership goes from strength to strength, Micro Anvika's online customer base will undoubtedly benefit from the added value that this enhanced service, advice and information offers as they consider their next electrical purchase.