Lexington, MA (PRWEB) April 7, 2009
Sperry Top-Sider® and the New York Yacht Club® will host members of the top press in the nation on Tuesday, April 14 to celebrate their new partnership and the organizations' shared Passion for the Sea.
A virtual Who's Who of the New York-based media is expected to attend, from fashion magazines to music networks to the sailing press. The celebration will serve as the official press kick off for the New York Yacht Club Invitational Cup, a landmark regatta to be hosted by the club in Newport, RI from September 15 -19, 2009. Sperry Top-Sider is the exclusive footwear provider of the Invitational Cup and will debut its new performance sailing shoe at the event.
"The NYYC's 44th Street clubhouse is the perfect venue to launch our new partnership and highlight the Invitational Cup, " said Craig Reingold, president, Sperry Top-Sider. "This will be an evening dedicated to showcasing both organizations' Passion for the Sea, and to celebrating the enduring American style embodied by the Sperry brand and our products. "
Held on the same waters that hosted the America's Cup for more than 50 years, the Invitational Cup will feature 19 teams representing yacht clubs from around the globe this September in Newport, R.I. "During the press event, guest speakers who are prominent players in the sailing community will share exciting news about the Invitational Cup and provide the media with a preview of what is to come in September," said the NYYC's John Mendez, chair of the event.
The evening will be set in the NYYC's Model Room, which represents the history of the club and yachting in a three-dimensional format, as the room holds the foremost collection of yacht models in the world. "The Model Room is the principal room in the building and home to regular club meetings. Its extensive history of yachting - in particular the America's Cup - is shown through the collection of models placed throughout the space, and we knew this was the perfect site to celebrate our relationship with Sperry Top-Sider," said Mendez.
In addition to featured guest speakers from both Sperry Top-Sider and the New York Yacht Club, the media will have an opportunity to preview Sperry's Fall 2009 Collection and get a "sneak peek" into 2010, while experiencing the true meaning of a Passion for the Sea.
The New York Yacht Club is located at 37 West 44th Street, New York, NY 10036. Please contact Tess Morton at tmorton @ cerconebrown.com.
About Sperry Top-Sider
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those with a Passion for the Sea. From its introduction of the world's first siped rubber outsole for non-marking traction, to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear. Available through independent, marine, outdoor and department stores, Sperry Top-Sider is the official footwear of US SAILING, National Safe Boating Council and sponsor of several US Sailing team athletes. Based in historic Lexington, Massachusetts, Sperry Top-Sider supports a wide-range of water-related activities through its sponsorships, including ACURA Key West Race Week, Sperry Top-Sider NOOD Regattas and the Salt Water Sportsman seminar series. Sperry Top-Sider is a division of The Stride Rite Corporation, a subsidiary of Collective Brands, Inc. (NYSE:PSS). For more information, please visit http://www.sperrytopsider.com.