Scheels Sports Brings the In-store Experience to the Web with Jive Social Business Software

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Scheels is bringing its great in-store experience on-line with help from Social Business Software from Jive.

We are seeing more and more interest in Social Business Software as a way for retailers to differentiate their customer's web experience from the competition

Jive, the Social Business Software leader, announced that Scheels is bringing its great in-store experience on-line with help from Social Business Software from Jive.

Scheels, a leading retailer of sports equipment, sportswear and footwear, deployed Social Business Software to help differentiate and grow its online retail site. The goal of the Scheels customer community is to bring the exact same passion and customer service that sets Scheels apart from all other shopping experiences online. Social Business Software allows Scheels customers to engage directly with one another and Scheels experts without ever stepping foot into a store. The result is an online retail experience focused on sports and not the shopping cart.

Scheels selected Jive Social Business Software over a variety of other offerings in the market. "Jive came highly recommended and through extensive research, and not only met our needs of today, but allows the flexibility we wanted for future growth." Said Mike Brevik, Web Director at Scheels. "The ability to create several networks or groups helps us put people with like-minded interests in the position to engage and communicate on all levels."

"We are seeing more and more interest in Social Business Software as a way for retailers to differentiate their customer's web experience from the competition," said Dave Hersh, CEO, Jive Software. "With a focus on connecting customers around sporting interests, Scheels Sport's site becomes more than just a place to purchase equipment, it becomes the trusted place to learn about and discuss the sports topics that matter most."

Jive delivers the leading enterprise-class suite of Social Business Software applications for Global 2000 companies and governments. Jive's collaboration software solutions are the first to effectively manage employees, customers and partners on a unified platform. Jive is purpose-built for tens of thousands of users and millions of page views.

About Scheels
Three acres of potatoes were the seed for the first Scheels store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first Scheels, a small hardware and general merchandise store in Sabin, Minnesota. Over the years, Scheels opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office and the second Largest All Sport Store in the World are now located. Scheels' Reno-Sparks location is the largest in the world as of September 2008.

Firmly planted in the hardware business, Scheels started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced in the Scheels' product mix in 1972.

Scheels' first All Sports Superstore opened in Grand Forks, ND in 1989. Today, Scheels is a 23-store operation with stores in 8 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska and Nevada. Providing Scheels' customers with first-class customer service and the world's largest selection of sports, sportswear and footwear are the priorities throughout the organization.

About Jive Software
Jive is the global leader in Social Business Software. For more information, visit Jive Software online at http://www.jivesoftware.com

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Rachel Petersen
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