New York, NY (PRWEB) April 10, 2009
Social media sites are the new venue for entrepreneurs, small business, and professionals to grow their business, expand their platforms, and drive a promotion or publicity campaign. With a tight economy and financial resources stretched more every day, these sites are providing a free marketing opportunity. "But unless you know how to connect, you could be wasting your time and damaging your business," says Dr. Fern Kazlow, a New York licensed clinical psychotherapist and business consultant who is also known as The Power Connection Doctor.
Calling social media "the new business requirement," Dr. Kazlow sees many entrepreneurs wasting hours every day on SM sites without results. She warns that "just having a presence on one site or all of them isn't good enough. They're called 'social' for a reason. The key to using the social media to maximize and monetize your business, is in how you connect."
The social media puts a techno-spin on Grandma's day when she'd go to the neighborhood butcher for that night's dinner. Before leaving with the brisket, she'd know how his family was faring, who was sick, getting married, moving, found a new job, and be equipped with the latest piece of gossip. Besides the personal relationship, trust was developed, a factor the butcher used not only to retain customers but to sell more product. And from the statistics that are piling up, that type of connection with community is something people desperately want again.
Consider Twitter's phenomenal 1,382% increase in one year. LinkedIn's boast of a new member every second is topped by Facebook's conservative estimate of 600,000 new members daily.
So how does today's entrepreneur or professional tap into that mother lode successfully? Dr. Kazlow, who conducts workshops on Power Connecting with Social Media, offers these suggestions:
Be clear about why you're at a site. Know your niche market and define the goal for your business.
Infuse your branding into everything done at the site, from the look of the page and bios to every aspect of the connections made.
Virtual assistants, software programs to generate numbers, and auto-responders are time savers but they say "impersonal" and can turn people off. Know when to use them and when to give it the personal touch.
Know how to give value without giving your business away. Be the "expert" to entice people to use your service while still keeping "aces" up your sleeve.
Most importantly, find that crucial point of connection with every member of your online community and develop that relationship.
Dr. Kazlow, who has been dubbed "Queen of 140 characters" at Twitter's BrandChat, hits the point home once more: "Whether your business is global, national or local, people want to buy from people they have relationships with. It's not who you know or who knows you. It's who and what your Power Connected to."
Dr. Fern Kazlow is a NY licensed clinical psychotherapist and business consultant who teaches entrepreneurs, small business, and professionals how to maximize and monetize their business, branding, and social media. Please visit her website at http://www.drfernkazlow.com.