Career School Surpasses Business Goals by 200% After Placing Unique Toll-free Vanity 800 Number in Ads

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1-800-NEW-CAREER Brings Beauty School 23% Increase in Enrollment.

A career college headquartered in Houston, Texas is experiencing exceptional business growth in today's challenging economic times. The school's goal for 2008 was to increase leads and enrollment by 10 percent. To achieve their business goals, Texas Barber Colleges and Hairstyling Schools activated multiple vanity 800 numbers with 800response, the leading provider of vanity 800 numbers and Web-based call tracking.

Since activating multiple vanity phone numbers, Texas Barber Colleges and Hairstyling Schools saw a 23 percent growth from 2007 to 2008. According to Esty Merlo, Director of Marketing and Admissions, "The results have been phenomenal. We've surpassed the goals we set for ourselves by 200 percent, once we made the move to using vanity numbers and a call center."

Mr. Merlo shared that his advertising efforts with the vanity 800 numbers are really paying off. "In this economy, more and more people are thinking about a new career and making changes to become their own boss. Our advertising is reaching more of those people, drawing in more leads, and our enrollment levels are increasing every month."

To monitor the response to each ad campaign, Mr. Merlo consults a series of Web-based call tracking reports. The call tracking reports provide Mr. Merlo with the necessary call details to monitor what city people are calling from, and to differentiate the school's first-time callers versus their repeat callers. According to Mr. Merlo, "Now I have a way to accurately report on which media buys are generating the most traffic, and can adjust our advertising campaigns based on hard data."

"We are thrilled to have our customers thriving in today's economic climate. Stories like Mr. Merlo's bring to life the positive business impact that our services bring to small and medium-sized businesses throughout North America," says Laura Noonan, Vice President of Marketing with 800response.

About Texas Barber Colleges and Hairstyling School
Texas Barber Colleges and Hairstyling School is a barbering/cosmetology school with three campuses in Texas, including Houston, Dallas, and Conroe, TX. The career school offers top quality cosmetology, esthetics, and barbering services. The school's students work under the guidance of experienced Instructor/Beauty or Barbering professionals to provide excellent service to every client. Visit http://www.txbarber.com for more information.

About 800response
800response maintains the widest selection of vanity 800 numbers available today, and offers these dynamic advertising tools to increase response rates and improve ROI for businesses in North America. Services include a sophisticated Call Routing platform, Web-based real-time Call Tracking reports, and Call Monitoring services like Call Recording and Missed Call Monitor. For more information contact us at sales(at)800response.com or call 1-800-NEW-SALES.

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JEANNE LANDAU
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