Veruta Announces Partnership with eCommerce Merchants Trade Association

Share Article

Veruta Partners with eCommerce Merchants Trade Association to Provide Product-based Re-targeting Services for Members

We are always looking for partnerships with solutions that help our members grow their sales and their profits

Veruta (, an online advertising company, announced today its first official partnership with the eCommerce Merchants Trade Association ( Using Veruta, online merchants will be able to "retarget" their customers by advertising products that their customers were recently viewing and are still seeking even when customers are on other sites. Retargeting delivers online advertisements to those customers who have visited a website, helping drive them back to the website to make a purchase. Through the partnership, members of eCommerce Merchants will receive an extended free trial period using Veruta's services.

"We are democratizing online ads," said Veruta CEO Paxton Song. "Online merchants told us that they want to utilize display advertisements, but most lack critical components-- targeting, self-service tools and accessible price points. Veruta empowers merchants with the right set of tools and gives them the ability to create and continue a dialogue with their customers even after the user has left their online store. The results are increased traffic, higher conversion rates and, ultimately, increased profits."

"We are always looking for partnerships with solutions that help our members grow their sales and their profits," say Brandon Dupsky Managing Director for eCommerce Merchants. "Veruta's solution is very interesting and is showing great results for our members who have been using it. We encourage our members to test Veruta's free trial offer and see the results for themselves."

Studies have shown that 98% of first-time visits to a website do not result in a purchase. Retargeting combats this by increasing the likelihood of a return visit by displaying an ad from a previously visited website. Veruta ads take this concept one step further by automatically displaying the actual products that shoppers were recently viewing. Veruta's current customers vary in size and categories from a boutique consumer electronics store, to the Internet's largest reseller of used golf equipment.

"Veruta is like retargeting on steroids," says Clarissa Parashar of "It's the best way to get your products in front of potential customers."

About eCommerce Merchants
eCommerce Merchants is a leading trade association of small and medium-sized ecommerce businesses. The organization provides best practices guidance, technology and infrastructure advice, and sourcing and supplies solutions to online merchants around the world who use the Internet to sell or promote products and services. The organization works closely with the Professional eBay Sellers Alliance.

About Veruta
Veruta is an online advertising company that offers retargeting tools to online merchants of all sizes. Founded in June 2008 by Paxton Song and Arnaud Tellier, Veruta enables merchants to create highly differentiated, targeted and relevant advertisements and to create direct, lasting and memorable interactions with their customers. Merchants who use Veruta's tools boost traffic to their sites and have higher conversion rates. Find out more at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paxton Song
Email >

Brandon Dupsky
Visit website