Aqua Media Direct Introduces Grass Roots Pet Channel

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New Pet Channel For Aqua Premium Product to Feature Online Audiences of Pet Enthusiasts

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and pet audiences are focused online users when visiting websites in search of pet-related information

Aqua Media Direct, Inc., a premiere online media company, announced today that the company has introduced a new grass roots Pet Channel, a content channel of websites that have audiences of pet enthusiasts, women and families.

During the month of March, Aqua Media Direct's Publisher Relations Manager, Janelle Schiecke, signed representation agreements with 35 pet websites for the company's transparent Aqua Premium media product, including,,,,, and The company has introduced six new channels for the Aqua Premium product in the last seven months, including Teens, Travel, Women, Men, and Young Adults; and now Pets.

These Pet Channel websites are diverse and have endemic audiences of pet enthusiasts with an emphasis on women, teens and mature adults with lifestyle interests in pets, technology, home improvement, and consumer goods.

The Pet Channel sites are transparent and all linked to the company's adserver.

"We are introducing our Pet Channel because pet owners and want-to-be pet owners love animals much like family members and are dedicated consumers of pet and many lifestyle-related products" says Aqua Media Direct CEO, Tom Doyle, adding, "and pet audiences are focused online users when visiting websites in search of pet-related information".

Aqua Media Direct's mission is to provide advertisers with boutique sites having valuable content and endemic audiences as an alternative to the major sites that are always on a plan, according to Doyle. Launched in late 2006, Aqua Media Direct is an online display media company that specializes in connecting advertisers with their target audiences worldwide.

The company has a trio of distinctive products: "True Site Representation" - 85 major client websites with endemic audiences and customizable features; "Aqua Premium" - 833 websites featuring full transparency and available by channel (includes Teens, Travel, Men, Women, Young Adults, and Pets); and "Aqua Performance" - has 1000's of websites classified by content and features a robust adserver that drives user responses and ROI.

Aqua Media Direct, Inc. is based in Los Angles with offices in San Francisco, New York, New Jersey and Dallas. Tom Doyle can be reached at 818-649-7740 or

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