Gravity Six Alliance Rivals Ad Industry Giants in District 6 ADDY Awards

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The Gravity Six Alliance and alliance partners garnered nine coveted District 6 ADDY Awards, the third highest showing in the 2009 multi-state competition. Gravity Six, an alliance of six independent West Michigan-based advertising and branding agencies, demonstrate that West Michigan has what it takes to create breakthrough branding and advertising.

When you consider that the district competition includes all the winning entries from Chicago and Detroit-based firms, and we ranked third in total awards behind Leo Burnett and DDB, that's pretty impressive

The Gravity Six Alliance and alliance partners garnered nine coveted District 6 ADDY Awards, the third highest showing in the 2009 multi-state competition.

"At this regional level, we're going head-to-head with some of the biggest names in the agency world," said Chief Gravity Officer Bob Blanchard.

Results were announced yesterday by American Advertising Federation District 6, which is comprised of over 6,000 members in 17 clubs throughout Illinois, Indiana and Michigan, including the American Advertising Federation of West Michigan (formerly Ad Club of West Michigan).

"When you consider that the district competition includes all the winning entries from Chicago and Detroit-based firms, and we ranked third in total awards behind Leo Burnett and DDB, that's pretty impressive," Blanchard noted. "These results underscore our pitch both to West Michigan companies and to those outside the region - West Michigan has what it takes to create breakthrough advertising and branding."

AAF West Michigan brought in a total of 32 District 6 ADDY Awards, the second-highest club total outside of Chicago. The honors included 19 professional and 13 student awards, with West Michigan students scoring higher than any other club in the district.

About Gravity Six Alliance:
Gravity Six Alliance is a joint venture of six independent advertising firms in West Michigan collaborating to better serve the advertising and branding needs of regional and national clients. Gravity Six works as a "ready-made" specialty agency network with six firms offering six different perspectives, all managed through a single lead contact person.

Gravity Six partners are:

•Auxiliary Advertising & Design, http://www.auxiliaryinc.com
•Extra Credit Projects, http://www.extracreditprojects.com
•Fairly Painless Advertising, http://www.fairlypainless.com
•Grey Matter Group, http://www.greymattergroup.com
•Hanon McKendry, http://www.hanon-mckendry.com
•Palazzolo Design http://www.palazzolodesign.com

About AAF District 6:
The 6th District is comprised of over 6,000 members in 17 clubs and non-affiliated organizations in Illinois, Indiana and Michigan and is one district out of the 15 that make up the American Advertising Federation. The AAF is the Unifying Voice for Advertising - binding the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.

About the ADDY Awards:
The ADDY Awards is a three-tiered, national competition recognizing excellence in advertising. It is hosted annually by the American Advertising Federation and is the nation's largest advertising competition. Entrants compete at the local level; winners advance to district- and then national-level competition.

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Amy LeFebre
Gravity Six Alliance
616-776-1111 ext. 117
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