A few years ago, we had to explain why we produced professional videos. Today, there's an enormous appetite for it as user-generated content fails to win over advertisers despite soaring demand for video content
Montreal, Quebec (PRWEB) April 8, 2009
WatchMojo.com served its 50,000,000th video stream in March 2009. Unlike most video companies that host user-appropriated content from other media companies or aggregate third-party professional content, WatchMojo.com produces professional videos and distributes it to social networking and media sites.
The slowing economy has accelerated the company's growth as consumers turn to home entertainment. "A few years ago, we had to explain why we produced professional videos. Today, there's an enormous appetite for it as user-generated content fails to win over advertisers despite soaring demand for video content" confesses CEO Ashkan Karbasfrooshan.
As a result, WatchMojo.com has become a leading supplier of premium content to Hulu, MySpace, TV.com, Yahoo!, YouTube as well as newspaper companies that are looking for ways to adapt to new media.
Best described as the video version of a cross between About.com, Wikipedia.org and your favorite consumer magazine, the company's 5,000 videos are evergreen and cover Autos, Business, Education, Fashion, Film, Food, Green Living, Health, How To, Lifestyle, Music, Politics, Science, Sports, Technology, Travel and Video Games. Largely in English, its library includes multi-lingual and closed captioned videos as well. By publishing hundreds of new videos each month on its WatchMojo.com property, the company's offering keeps scaling while companies are slashing budgets.
Launched in 2006, WatchMojo.com took 26 months to reach 25,000,000 video streams, but then crossed 50,000,000 a mere 11 months later.
- The company generated 28,000,000 streams, up from 13,000,000 in 2007, for an increase of 115%,
- Revenues grew by 50%, while costs only grew by 5%.
Each month, WatchMojo.com's videos:
- are seen 4,000,000 times on the web,
- reach 15,000,000 consumers in the out-of-home digital signage market across 2,000 locations in North America.
In addition to ad sales on its property, WatchMojo.com generates revenues through a mix of recurring licensing deals, advertising-based syndication partnerships and stock videography sales to a wide array of clients and partners in the web, out-of-home, television and mobile markets.
In the process, the company has built a ubiquitous distribution model where it generates revenue across millions of touch points as ad dollars continue to flow towards interactive media.
With its ability to create branded content, package advertisements in and around the video programming and distribute these on the most visited websites in the world, WatchMojo.com is now setting its sights on Madison Avenue in order to better serve ad agencies who continue to shift their clients' marketing dollars from television and print and are looking for innovative, effective opportunities online. In 2008, total online advertising grew to $23 billion while total online video advertising grew to $1.64 billion.