Watercooler Picks CDNetworks - 1.6 million March Madness Fans Use Application

Share Article

CDNetworks provides Web Acceleration services for Watercooler, Inc.com's extensive network of online sports and TV communities. The service ensured smooth fan viewing during the huge surge in traffic on Watercooler's FanSection site during the March Madness™ bracket selection on "Selection Sunday."

CDNetworks (KOSDAQ: 073710), CDNetworks, the world's third largest, and Asia's #1, full-service content delivery network (CDN), today announced that Watercooler, Inc.com, developer of the most extensive network of sports and TV communities, has deployed CDNetworks Web Acceleration services for its online sites. The service was installed to ensure smooth fan viewing during the huge surge in traffic on Watercooler's FanSection site during the March Madness™ bracket selection on "Selection Sunday," reputed by ESPN to be the highest annual traffic day for sports' websites.    

Watercooler, a developer of online fan applications, connects sports and TV fans through its FanSection™ and TVLoop™ online communities. Millions of fans are able to engage around their favorite show or team across all major online social networks. With over 30 million registered users, the two-year old privately-held company is growing rapidly. Rated by AppData as one of the 10 fastest-growing applications on a major social networking platform, Watercooler's 2009 Bracket Challenge application was the largest NCAA Tournament application with 1.6 million active users, a nearly five-fold increase compared to last year's event.

In anticipation of the March Madness surge, Watercooler evaluated in-house versus out-sourced approaches for handling huge volumes of simultaneous traffic. It selected CDNetworks' HTTP caching service and global Content Acceleration Network to gain the highest levels of reliability and performance with substantial cost savings, compared to an in-house expansion. In addition, Watercooler benefited from CDNetworks "hands on" approach to customer service, its ability to quickly deploy the system, the flexibility to control domain names, and CDNetworks' 24/7 Network Operating Center (NOC) with staff that monitor and manage traffic flow around the clock and around the world.

"Our 2009 Bracket Challenge application took off on 'Selection Sunday' when the combination of pre-event promotion by our marketing department and the viral nature of major social networking websites took over. It snowballed around the world, well beyond our expectations," said Mike Li, Vice President of Engineering at Watercooler. "CDNetworks provides a great blend of performance, reliability, and value, in addition to its international footprint. It delivered a 20% improvement in page download speeds for our East Coast users, and an even larger improvement for international users. CDNetworks provides a combination of international infrastructure and 'can-do' customer service that had us up and running quickly."    

"Watercooler provides an online platform that brings like-minded fans together, regardless of the social networking sites they frequent. This multi-site reach, combined with the viral nature of these social sites, is a recipe for massive increases in online traffic," said Steve Liddell, President of CDNetworks International. "CDNetworks is working with Watercooler to ensure their fans' satisfaction during this rapid growth, especially as the fan base extends around the world."

About Watercooler
Watercooler is a Mountain View, Calif.-based, company founded in 2006, that aims to make connecting with your friends and other fans of your favorite sports teams and TV shows more compelling than ever before. Through FanSection and TVLoop, Watercooler provides the most extensive network of online fan communities around sports and TV entertainment within the top social networking sites, including Facebook, MySpace, Bebo, Friendster, and hi5. Watercooler has more than 30 million registered fans and has raised a Series A round of financing from Canaan Partners of Menlo Park, Calif. For more information, please visit: http://www.watercooler-inc.com.

About CDNetworks
CDNetworks (KOSDAQ: 073710), the world's third largest, and Asia's #1, full-service content delivery network (CDN), provides technology, Content Acceleration Network (CAN) infrastructure, and customer services that accelerate the delivery of Internet content and applications to end users around the world. CDNetworks provides a comprehensive suite of technology for video streaming, large-volume-files downloads, and image caching, which delivers unparalleled quality of performance, service, and reliability. World-leading media and entertainment, technology, retail, and online gaming companies rely on CDNetworks to optimize their end users' online experiences. CDNetworks, founded in 2000 in Seoul, Korea, has subsidiaries in the US, China, and Japan, and is publicly traded on Korea's KOSDAQ exchange (KOSDAQ: 073710).    For more information, please visit: http://www.cdnetworks.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Frances Mann-Craik
Visit website