Today's economic crises have not just exposed examples of corporate fraud -- just as important, they have exposed ethical failings in corporate behavior that are in direct conflict with many brand promises
New York, NY (PRWEB) April 10, 2009
Sequel's new microsite (http://www.sequelstudio.com/trust) uses case studies with software company CA to show how to restore confidence with employees and customers; it offers a measurement tool to help marketers understand the extent to which their brand may be at risk of diminishing trust among stakeholders; and it provides five essential tips for how they can plan and take action to restore or maximize trust in that brand.
"Today's economic crises have not just exposed examples of corporate fraud -- just as important, they have exposed ethical failings in corporate behavior that are in direct conflict with many brand promises," says Sequel principal Wendy Blattner. "Today, more than ever, it's simply not enough to make a great brand promise. To rebuild trust, you need to deliver on your promises -- through the way you interact with your customers, employees and investors at every touch point, your actions and communications must align with what your brand stands for."
Sequel's experience with clients has always focused on helping not just to conceive, articulate and design great brand platforms, but to help clients ensure that they are constantly delivering on those promises. In today's environment, Sequel is seeing how the opposite path -- not living up to brand promises -- can damage, if not destroy, long-standing, respected brands.
Sequel Studio is a New York-based brand consultancy that works with public and private organizations facing crucial turning points. From strategy through implementation, across all types of media, including print, online, and 3-D environments, the firm helps companies pursue new business strategies, respond to competitive challenges, and adapt to changing market environments. For more information, go to http://sequelstudio.com/.