A New Computer Game Ignites a Child's Imagination and Wins the Gold

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ItzaBitza - a new type of drawing game for early readers - has won the coveted Parents' Choice Foundation's Gold Medal. According to the review, "ItzaBitza is a must have addition to your home's interactive library.

ItzaBitza (http://www.ItzaBitza.com) is a magical drawing game from Sabi, Inc. for Windows XP/Vista PCs that is ideal for pre-K, Kindergarten and first grade early readers. The game has won the coveted Parents' Choice Foundation's Gold Medal (http://tinyurl.com/pcitzabitza).

ItzaBitza was created by Sabi, Inc., a startup spun off from Microsoft Corporation located in Kirkland, WA. Sabi has BIG ideas and passion to engage children in the power of reading and creativity. ItzaBitza ignites a child's imagination by bringing whatever they draw to life. A uniquely magical component of ItzaBitza is Living Ink, which anticipates what a child is drawing. Living Ink provides a child with a magical experience when they see what they draw becoming the main objects within the game world.

"What is truly exciting," notes Margaret Johnson, Sabi's CEO, "is the sheer delight I've seen when a child reads a sentence by themselves for the first time. It is amazing to watch a child build their self confidence."

As one parent noted: "I picked up this game for my 5 year old daughter because I wanted something other than the typical repetitive,drill based games. ItzaBitza is totally creative and allows her to draw her own objects that magically come to life. It is incredibly fun for her to draw a barn, click on it, and have the barn doors open! Of all of the games I have seen over the past 30 years, this is one of the best for young kids. ItzaBitza helps them to practice reading (if they need help with a word they can mouse over it to have it read to them)."

The recommended age range for ItzaBitza is 4-8 year-olds. The MSRP is $19.99. Sabi is offering $5 off purchases from Best Buy and Office Max during the month of April. More information on this offer can be found at http://tinyurl.com/dyu79l. ItzaBitza is also available for online purchase and download at http://www.ItzaBitza.com.

About Sabi, Inc.:
Sabi was founded and funded by Margaret Johnson - a mom who was not satisfied with the computer games available to her children. The co-founders worked within a research project at Microsoft Corporation. Their work was subsequently spun-off from Microsoft and culminated in the shipping of ItzaBitza. The Sabi team has a deep background in shipping AAA titles for Xbox and PS2 video consoles as well as the PC. Their passion is to bring the incredible game experience enjoyed by AAA titles to children in a way that gives the child a powerful new skill - like reading comprehension. Sabi is working tirelessly in realizing the dream in which all children are inspired to be creative and grow to be lifelong readers.

Margaret Johnson, CEO
Sabi, Inc.


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