Easter Bunny Losing His Bounce as 53% of People State They are Cutting Back on Buying Easter Eggs this Year

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Traditionally, Easter is one of the busiest Bank Holidays of the year. Widespread travel chaos and full departure lounges are usually reported throughout the four-day weekend. However, new research by digital research specialists, eDigitalResearch has identified that the current recession will impact on Easter activities, with one in five people surveyed saying that the economic climate has forced them to change their plans.

The research, which surveyed almost 1,000 people, found that 75% will not be going away over the Easter period. The most popular reasons cited for this were rising costs and lack of disposable income. Only 7% of people stated that they plan to take a holiday this weekend. It may be that many plan to stay at home and tend their gardens as 30% of respondents stated that they are very likely to be growing their own vegetables this year. Also, over half (53%) of respondents stated that they won't be buying Easter eggs, or will be spending less on them this year.

"These results show that even Easter is being hit by the credit crunch," comments Head of Research at eDigitalResearch, Derek Eccleston. "According to the centre for economics and business research, consumers were predicted to spend £9.1bn over Easter 2008 , however with the latest research figures, retailers and leisure industries are going to have to try and find increasingly creative ways to lure customers over this weekend. There is uncertainty surrounding the economy, so it is obvious that people are worried about spending too much money. It is going to be interesting to see what happens over the summer period."

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LISA BONCZYK
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