Selling in the fragmented media environment has become tougher, but media brands have an advantage because of their highly engaged audiences
New York, NY (PRWEB) April 10, 2009
Media Industry Newsletter, in partnership with media sales coach Daniel Ambrose, has published the first annual Internet Sales Guidebook to help media companies leverage the many opportunities for selling around social media, the Web and new digital platforms. The book is tailored for sales managers and directors, account executives, publishers and marketing executives at media companies.
Order your copy http://www.minonline.com/internetsalesguidebook.html.
The Guidebook, published by the leading media information source, MIN, covers a wide array of topics related to selling smart, integrated packages to increasingly fickle advertisers looking for results-based advertising. This Guidebook provides a blueprint for selling smarter and leveraging one's media assets in a down economy.
MIN has partnered with one of the magazine industry's most talented sales coaches, Daniel Ambrose, whose background includes sales management and publishing roles at Hearst and Ziff Davis and whose consulting clients range from MediaBistro to Parade magazine.
"Selling in the fragmented media environment has become tougher, but media brands have an advantage because of their highly engaged audiences," notes Diane Schwartz, vice president and group publisher of the Media/Communications Group which includes MIN, CableFAX and PR News brands. "The Internet Sales Guidebook offers new recipes for closing the sale and providing clients with marketing programs that work."
The Guidebook, tailored for publishers, sales directors and account managers, and marketing and other publishing executives, includes topics such as selling integrated media packages, email sponsorships, leveraging video, optimizing revenue through white papers and webinars, selling around social media. Checklists, charts, a glossary, and useful reference guides are included in the book.
"Content providers can be successful online by creating a multi-platform business that is a competitive advantage--but only if they understand the dynamics of the business," says Ambrose.
The book can be ordered at http://www.minonline.com/internetsalesguidebook.html.
The Internet Sales Guidebook is a publication of the min Group, which is part of Access Intelligence LLC. The min family of products and sister brands include min, min's b2b, min Awards programs including Best of the Web, Sales Executive of the Year and Integrated Marketing Awards; CableFAX Daily, PR News and more than 30 other products and services serving the media and communications executive.
For more information, go to http://www.minonline.com.
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