PR News Launches Employee Communications Guidebook

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From empowering employees to drive change to managing communications during an economic downturn, the just-published PR News Employee Communications Guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for improving both internal communications and bottom-line goals.

Any savvy communicator knows that an organization's reputation starts and ends with their employees

From empowering employees to drive change to managing communications during an economic downturn, the just-published PR News Employee Communications Guidebook features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for improving both internal communications and bottom-line goals.

The PR News Employee Communications Guidebook is available at http://www.prnewsonline.com/store/29.html.

From the publishers of PR News, the Employee Communications Guidebook includes a wide range of strategies for effective employee communications and messaging. The 200+ page guidebook includes profiles of and insights from companies of all sizes and across a wide range of industries that have reinvented or reconfigured their internal communications to build the confidence of their employees as well as their C-suite executives and stakeholders.

Companies profiled in the Guidebook include Chase Card Services, Girl Scouts of America, Texas Christian University, rbb Public Relations, Porter Novelli, Management Technologies, Inc., Backbone, Inc., Peppercom, The Devon Group, MWW Group, National Podcasting System, Ogilvy Public Relations, Hill & Knowlton and numerous other organization of all sizes and budgets.

Chapters Include:

  • Overview
  • Motivation & Morale
  • Management Challenges
  • Recruiting & Retaining Talent
  • Crisis Management
  • Online: Social Media & Digital PR
  • Coaching & Training
  • Multicultural & Global Communications
  • Greening the Workplace
  • Internal Communications Surveys
  • Internal Branding
  • Case Studies

"Any savvy communicator knows that an organization's reputation starts and ends with their employees," says Diane Schwartz, vice president and group publisher of PR News. "This PR News Guidebook culls from hundreds of front-line communicators who share how they've creatively partnered with their employees to improve their overall communications strategy."

The PR News Employee Communications Guidebook is available at http://www.prnewsonline.com/store/29.html.

Putting employee communications on the back burner during a challenging economic period is a serious misstep that can have damaging repercussions from which companies, agencies or associations may never fully recover. This Guidebook helps communicators at all levels manage this area of PR.

About PR News:
The PR News family of products includes PR News, PR News Webinars, Workshops and Conferences, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to http://www.prnewsonline.com.

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AMY JEFFERIES
PR News
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