You Are Here Will Be There at World's Largest Bio-Technology Tradeshow

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Event Marketing Solution Uses Search, Wayfinding and Mapping to Connect Attendees and Exhibitors at BIO. Exhibitors Can Now Extend Their Marketing Message Throughout Show Floor.

MarketArt announced today that it has signed a multi-year event marketing agreement with Biotechnology Industry Organization (BIO) to provide its You Are Here interactive directory system at the organization's international conferences. The 2009 BIO International Convention, the largest biotechnology event in the world, will be held at the Georgia World Congress Center in Atlanta. The conference attracts over 20,000 attendees and 2,200 exhibitors. Tradeshow Week cited the convention as the 2008 Top Association Show and included the event on its Fastest 50 list for the second consecutive year.

The You Are Here system will be deployed on 15 touch-screen stations distributed throughout the show floor. The system helps attendees find their way to the companies, products and services of highest interest to them, and enables exhibitors to extend their reach, promote their offerings and attract qualified traffic to their booths.

"After experimenting with other electronic directories in the past, we chose the You Are Here solution based on its extraordinary usage numbers and overall attendee and exhibitor satisfaction demonstrated at other shows employing the system," explained Chris Galione, Senior Sales Executive at BIO. "Last year's results proved we made the right decision. Our goal is to make our convention's networking and partnering opportunities as cutting-edge, exciting and productive as possible for our attendees, exhibitors and members."

About MarketArt -
MarketArt is a digital media technology company that develops and sells interactive media and advertising systems to both online and to out-of-home markets. The company is the leading provider of electronic directories to the trade show market with its You Are Here products.
You Are Here from MarketArt is an electronic, map-based, interactive directory and wayfinding system for attendees, exhibitors and managers of trade shows and exhibitions. The system is deployed both on a show's web site and on the show floor itself and is employed by many of the largest tradeshows in the U.S. You Are Here replaces traditional printed materials and is especially important to environmentally 'green' shows.

About BIO -
BIO represents more than 1,400 biotechnology companies, academic institutions, state biotechnology centers and related organizations across the United States and in more than 30 other nations. BIO members are involved in the research and development of innovative healthcare, agricultural, industrial and environmental biotechnology products. BIO also produces the BIO International Convention, the world's largest gathering of the biotechnology industry, along with industry-leading investor and partnering meetings held around the world.

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Daniel O'Sullivan
(518) 478 - 2120


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