HerHotSpot.com has Record Month and Surpasses 20,000 Monthly Unique Visitors (Without ever Spending a Dollar on Advertising)

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HerHotSpot.com surpasses 20,000 monthly unique visitors (without spending a dollar on advertising) and announces their 'Facebook Connect Only' strategy.

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HerHotSpot.com, the first property released by the Los Angeles based Entitled Labs, today announced that it had surpassed 20,000 monthly unique visitors for the first time since their launch in January of 2009 according to Compete.com. HerHotSpot.com, currently in its beta phase, is the 24/7 hotspot for ladies in and around their 20's to share stories, ask questions, get advice and be part of a vibrant community of women.

HerHotSpot.com, which has been featured in The Social Times, All Facebook and TechCrunch also reported that they are now one of the top 100,000 websites according to Compete.com and have achieved this distinction without spending a dollar on advertising.

"Since our integration of the Facebook Connect platform, we have seen the rate of signups increase by more than 300 percent and our average page views have nearly doubled. The adoption rate has been flat out remarkable. In March we decided to pursue a 'Facebook Connect Only' strategy and are now one of the only properties to exclusively use Facebook Connect for its login and signup process. Our goal has always been to give our users the online experience they are 'entitled to' and by utilizing Facebook Connect to ensure the identities of our users, we are one step closer to achieving our goal," said Entitled Labs CEO, James Borow.

HerHotSpot.com, is a hybrid of a social network and content community with a Twitter-like following feature that allows members to become "fans" of each other. Members can post questions, articles, notes, and videos and choose to do so anonymously. While user generated content is a large part of the content mix, expert content makes up the rest to ensure that the users are given a rich blend of content on all topics. Facebook Connect is used to ensure the identities of the site's users and allow HerHotSpot.com to limit access to the site to females only during the beta phase.

"We needed a place that gave us the whole pie. Up until now we have been given a slice here and a slice there, but we needed a one-stop shop. A place where we can go that allows us to be open about what we're going through as young women and where we feel comfortable doing so," stated Co-Founder Brette Borow.

HerHotSpot.com also announced that the HerHotSpot 'Guys Corner' will launch during the second quarter of 2009. The 'Guys Corner', which will be available by application only, gives male users the ability to post user-generated and expert content, provide a 'guy's point of view' on a range of topics, and give real time advice to the HerHotSpot.com community. This feature, in conjunction with Facebook Connect and anonymous posting for female users will allow HerHotSpot.com to continue to provide their members with "an invaluable resource for young women everywhere during this transitional time in their lives," concluded Brette Borow.

About Entitled Labs

Entitled Labs, is focused on giving the Generation Y demographic the online experience they are "entitled to". Entitled Labs also specializes in social media consulting and campaign implementation. Over the next several months Entitled Labs will be releasing a number of other products geared primarily towards Gen Y. If you are interested in learning more please contact info (at) entitledlabs.com. If you would like to keep up with the latest Entitled Labs news you can follow their founders on Twitter here and here.

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James Borow
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