Ricochet Public Relations to Host Counselors Sharon Blinkoff & Thomas Cohn, For Seminar On Legal Counsel In Reputation Management

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Specialized Media Relations Firm Attests Value of Reputation Management Skills in Times of Increased Economic Unrest & Public Client Scrutiny

In this time of economic uncertainty, it is vital to the success of our clients that their reputation and image remain solid and accountable

Ricochet Public Relations Inc., a specialized reputation management and media relations firm working in healthcare, technology, and industry, today announced that Sharon Blinkoff and Thomas Cohn, of Counsel, Venable LLP will guest lecture on the importance of legal counsel in the management of client reputation and public image to junior and senior associates enrolled in Ricochet's pioneering Publicist Certification ProgramTM.

Ms. Blinkoff is a seasoned leader in marketing and advertising law. She previously served as division and regulatory counsel for Bristol Myers Squibb and Revlon as well as the general counsel for Ethan Allen, Inc. Leveraging more than three decades of technical and legal experience, Ms. Blinkoff and Venable successfully advise a broad range of clients on intellectual property matters, trademark disputes, and Food & Drug Administration and other regulations. Her colleague, Mr. Cohn, has comparable expertise in legal and practical issues regarding state and federal regulatory compliance. His 17 year tenure at the Federal Trade Commission, including as its Northeast Regional Director, has provided Mr. Cohn with intimate knowledge of how to comply with a wide variety of trade practice laws and regulations that he and Venable successfully apply to their clients.

With nearly 600 attorneys in offices across the country practicing in all areas of corporate and business law, complex litigation, intellectual property, and regulatory and government affairs, Venable is one of America's top 100 law firms. Clients rely on Venable's broad capabilities and experience across an array of disciplines, of which marketing and advertising and regulatory compliance are Mr. Cohn and Ms. Blinkoff's expertise. Their abilities, applied to reputation management and media relations, provide a welcomed addendum to the Ricochet Publicist Certification ProgramTM.

The Ricochet Publicist Certification ProgramTM, a six month, in-house training program, educates and equips associate members of Ricochet's account teams with the expertise and erudition of the most seasoned PR professionals. Ricochet is the only PR firm that requires all its publicists to be experts in the field in which they work. The program instructs junior members on the most up-to-date industry practices and information available and provides significant professional development training.

"In this time of economic uncertainty, it is vital to the success of our clients that their reputation and image remain solid and accountable" said Todd Aydelotte, President, Ricochet Public Relations. "The dexterity and proficiency in reputation counsel provided by Ms. Blinkoff and Mr. Cohn are the tools needed to immerse ourselves in the business of our clients and foster a successful, healthy relationship. We gratefully welcome Ms. Blinkoff, Mr. Cohn and Venable, in their support of our publicist education program."

Founded in 2000, Ricochet Public Relations has earned a strong reputation for growing companies through strategic PR programs. At the center of its portfolio of services lies the ability to both strategically build and repair clients' reputations and generate sustained, intelligent press exposure for them. Ricochet PR works in only three practice areas - healthcare, technology and industry - and requires each of its publicists to be experts in the fields in which they work. To accomplish this, Ricochet created the Publicist Certification Programâ„¢, the only program of its kind in the PR industry.

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Michael Matkin

Sharon Blinkoff, Of Counsel
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