Ztail Launches First Free Service to Lock in Future Resale Value

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New e-commerce model guarantees future value of consumers' favorite products at time of purchase

We spent the last three years analyzing millions of eBay listings and selling hundreds of products. The knowledge of selling we gained in the process is key to unlocking a new shopping paradigm - one where we can guarantee the future resale value of the most popular consumer products

Ztail today launched the first free service to lock in the future resale value of consumer products at the time of purchase. That means when consumers buy through Ztail, they know exactly how much value they'll be able to recoup when they sell on eBay at a future date. Whether its iPods, snowboards or strollers, Ztail's new approach to e-commerce lets shoppers buy from trusted retail partners with confidence, upgrade to the newest gadgets more frequently and ultimately own the things they want for less. As the only company to guarantee a future market price on eBay, Ztail has created a new ownership model that provides a stress- and risk-free way for consumers to own their favorite products.

"Gadgets are not only cooler than they've ever been; they're also hitting the market faster than ever before. At the same time, consumers are fearful of spending. We want to change this with a new approach to ownership that makes risk-free shopping a reality," said Bill Hudak, founder and CEO and co-founder of Ztail. "Now consumers can feel good about purchasing, owning and upgrading their favorite gadgets."

"In the consumer electronics category just in the past month, more than 800,000 people shopped for iPods and related accessories on eBay alone. It's clear that Ztail has identified a unique market opportunity to capitalize on consumers' desire for the latest gadgetry," said Matt Pace, managing director, Retail and Consumer Products at TNS Compete. "Given the continued growth of the secondary market, if Ztail can guarantee a minimum auction resale value of products like iPods it could alter the playing field at auction sites and encourage consumers to upgrade more quickly."

Consumers understand the concept of resale value as it relates to high-ticket items like cars and homes. Ztail extends that model of ownership - where products hold tremendous resale value - to new categories including consumer electronics, sporting goods and baby gear. With just three easy steps, Ztail shoppers enjoy a lower overall cost to own:
1)    Buy: Consumers buy their favorite electronics, sporting goods and baby gear from trusted retail partners like J&R, CompUSA and giggle. Ztail locks in the future resale value at the time of purchase.
2)    Sell: When they're ready to sell, consumers use Ztail - the fastest, simplest way to sell on eBay. Ztail assumes all the risk by the guaranteeing resale price.
3)    Collect: If the eBay sale falls short of Ztail's guaranteed resale price, Ztail makes up the difference and pays the consumer through PayPal.

Consumers are not the only ones to win with Ztail's e-commerce model. When they're ready to upgrade, Ztail leads customers back to trusted retailer partners, generating repeat buyers from the first sale. With Ztail, consumers get the products they want, and retailers sell more without having to offer additional discounts.

"We spent the last three years analyzing millions of eBay listings and selling hundreds of products. The knowledge of selling we gained in the process is key to unlocking a new shopping paradigm - one where we can guarantee the future resale value of the most popular consumer products," said Jordan Kobert, Ztail co-founder. "The Ztail guarantee removes consumers' purchasing objections and increases conversion rates - exactly what's on the mind of every retailer today. By giving consumers an easy way to own and driving more traffic to retailers, our new ownership model is a win for both consumers and Ztail's retail partners."

About Ztail
Purchase with confidence. Ztail (http://www.ztail.com) is the first free service to lock in the future resale value of consumer electronics, sporting goods and baby gear at the time of purchase. Through partnerships with eBay and trusted retailers including J&R, CompUSA and giggle, Ztail radically changes how consumers buy and resell online. As the only company to guarantee a future market price on eBay, Ztail's new approach to e-commerce lets shoppers buy with confidence, upgrade to the newest gadgets more frequently and ultimately own the things they want for less. Founded in 2005 by e-commerce veterans Bill Hudak and Jordan Kobert, Ztail is privately held and headquartered in Palo Alto, California.

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Gretchen Bender
Greenough for Ztail
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