Smith & Wesson Security Services Wins Top Honors at SAMMY awards

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Security network selected for Best Overall Integrated Marketing Campaign

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The result is a highly effective marketing campaign that not only sets the company apart from the competition, but also helps their dealers achieve their sales goals more easily.

Smith & Wesson Security Services is pleased to announce it has won the award for Best Overall Integrated Marketing Campaign at the 14th Annual SAMMY Awards.

Presented March 31, 2009, at the Venetian Resort Hotel Casino in Las Vegas, this highly coveted award honors Smith & Wesson Security Services' end-user marketing for its professionalism, originality and overall appeal, among many other factors.

"We're proud to be honored with this prestigious SAMMY Award, which is yet another testament of our dedication to our dealers," said Wayne Wahrsager, CEO of Smith & Wesson Security Services. "These marketing materials are designed specifically to help our dealers acquire more customers, and to provide those potential customers with the information they need to make an informed decision."

Smith & Wesson Security Services' integrated marketing campaign included print brochures, web sites, pocket folders, direct-mail postcards, newspaper ads, residential door hangers, and business cards, as well as the company logo itself.

The campaign was designed and executed by PulseDirect, a direct marketing firm based in Elizabethtown, Pennsylvania.

"Our teams worked closely with Smith & Wesson Security Services to create the exact image, approach and feel they were looking for," said Mark Scheetz, vice president of PulseDirect. "The result is a highly effective marketing campaign that not only sets the company apart from the competition, but also helps their dealers achieve their sales goals more easily."

The award for Best Overall Integrated Marketing Campaign was decided by a specific list of judging criteria, which included: overall central marketing theme used company-wide; appearance and use of color; uniqueness; originality and innovation; cost-effectiveness and value; company representation effectiveness and appeal.

The SAMMY Awards, hosted by Security Sales & Integration Magazine, recognize leading security firms each year for their sales, marketing and installation efforts.

Smith & Wesson Security Services is operated by NationWide Digital Monitoring Co., Inc. in a licensing agreement from Smith & Wesson Corp.

About NationWide Digital Monitoring Co., Inc.
NationWide Digital Monitoring Co., Inc. provides premier central station monitoring services to security dealers, businesses and residential properties across North America. A division of New York Merchants Protective Co., Inc., NationWide Digital Monitoring Co., Inc. has been offering the latest innovations to the security industry for over 30 years. Comprehensive services include 24/7 customized monitoring, closed-circuit TV systems, environmental control monitoring and industrial process monitoring, among many others. The company operates its own UL-listed National Industrial Monitoring Center and has been certified as a "Five Diamond Central Station" by the Central Station Alarm Association. For more information on NationWide Digital Monitoring Co., Inc. or New York Merchants Protective Co., Inc. call (888) NYMP-911 or log on to http://www.nympc.com or http://www.smithwessonsecuritydealer.com

About PulseDirect
PulseDirect is a direct marketing and design agency offering a wide range of creative services for the security market and many other industries nationwide. Since 1998, the company has helped businesses reach their marketing goals with direct mail postcards, brochures and Web design, as well as printing and mailing services. Based in Elizabethtown, Pennsylvania, PulseDirect offers a full spectrum of marketing strategies for any size business, including email marketing, search engine optimization (SEO), eCommerce design & integration, and brand identity. For more information on PulseDirect, call (800) 411-6256 or visit http://www.pulsedirect.com.

About Smith & Wesson
Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world's largest manufacturers of quality firearms and firearm safety/security products and parent company to Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand. Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines. Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Springfield, Houlton, Maine, and Rochester, New Hampshire. The Smith & Wesson Academy is America's longest running firearms training facility for law enforcement, military and security professionals. For more information on Smith & Wesson, call (800) 331-0852 or log on to http://www.smith-wesson.com. For more information on Thompson/Center Arms, log on to http://www.tcarms.com.

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Eric Wahrsager
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