The Spy Place Franchising Launch at the International Security Conference West a Success

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The Spy Place brand was immortalized at the International Security Conference West in Las Vegas. The launch of The Spy Place Franchising at the ISC West provided for a brilliant beginning for the birth of The Spy Place brand. "We were very well received," said Lorinda Church, President of The Spy Place Franchising, LLC.

This show confirmed our opinion that there is no end to the potential of The Spy Place in sight. It has the most exciting business model. The Spy Place business model offers diversity and limitless potential from within our own industry

The Spy Place brand was immortalized at the International Security Conference West in Las Vegas. The launch of The Spy Place Franchising at the ISC West provided for a brilliant beginning for the birth of The Spy Place brand. "We were very well received," said Lorinda Church, President of The Spy Place Franchising, LLC.

"We had the opportunity to speak with an unbelievable number of people in the security and surveillance industry about the unlimited diversity that our business model offers and were thrilled by the excitement generated from our name. We met entrepreneurs who showed a great deal of interest in becoming The Spy Place franchisees as well as those interested in developing complete territories in the United States. We also met with individuals interested in developing complete countries," Church said. "This is electrifying."

In addition to speaking with hundreds of people about its exciting brand, The Spy Place spoke with dozens of vendors interested in participating in its approved vendor program. "That was quite a surprise," said Church. "I expected to have a chance to speak with distributors and manufacturers, but never expected the reception we received. When we got to the ISC West no one had any idea about our company, and to have some incredibly impressive companies approach us to become approved vendors was outstanding. Our franchisees come first and to have the opportunity to offer such a wide and diverse spectrum of products and services to them through such high-quality vendors is fabulous."

This proved to be a world launch. "We knew that this was going to be big, but the excitement that The Spy Place trademark has generated from within this industry at this show is really beyond belief," said Tami Smock, Company Spokesperson, "The people that participated in this show, when it comes to witnessing successful branding, well, they truly experienced history in the making."

The Spy Place business model is one of diversity. By allowing its franchisees the opportunity to expand on the foundation of the franchise - a retail store and security and surveillance installation operation - into multiple and diverse lines of business such as document destruction, personal security, security guard service, computer and accounting forensics, private investigation, narcotic dog detection service, drug testing services, employment screening services and many other arenas in the security and surveillance industry, The Spy Place allows its franchisees to provide all the security and surveillance needs of customers in one business and under one, exciting name, The Spy Place.

"Our business model appeals to any number of entrepreneurs seeking to increase their revenue. Our franchisees will no longer be limited by the constraints of a single business line. Instead, they will be able to shape and mold their business, based on their own interests and abilities," Smock said. "The Spy Place allows for limitless growth under the umbrella of The Spy Place name. Franchisees can enter venues of the industry that, before becoming a The Spy Place franchisee, they were unable to imagine. The Spy Place brand will have a lot to do with the direction each franchisee will follow. As we continue learning, The Spy Place trademark allows revenue to flow, like water, from any number and combination of income streams in the industry."

The Spy Place energy is infectious and the potential is unstoppable. "We are constantly realizing new venues that The Spy Place brand will compliment, allowing for our franchisees to continually redefine their place in the marketplace and always allowing for unlimited continued growth," Smock said.

The launch at the ISC West allowed The Spy Place an opportunity to meet industry professionals that it otherwise may have taken years to meet. "We had the pleasure of discussing the unique opportunity offered by The Spy Place with everyone from 'Joe the Alarm Installer' to powerhouse companies such as Guardian Security and Brickhouse. So many of the people I spoke with were drawn to our booth by the excitement generated by The Spy Place brand. It was quite humbling to have so many people come and tell us that we were the 'talk of the show,'" said Church.

"We would like to extend a special thank you to George Schmid of Edgewood Partners Insurance Center and his lovely wife Laura for inviting us to a very special dinner in the private room at the Mon Ami Gabi in the Paris Hotel and Casino. Sharing dinner with George and Laura, as well as industry giants such as the incomparable Frank Close, CEO of Guardian, on the second day of the company's existence, was exciting and more than we expected at our launch. Being invited to meet people who define the industry and were interested in what The Spy Place is bringing to the industry was a remarkable experience," according to Ms. Church.

"We would also like to thank the ISC West as it was the ISC West that made this success possible for us. Nowhere else would we have experienced this type of exposure and excitement for The Spy Place brand. The ISC West has allowed us to do what we hoped to do; build a brand and to come home a bigger company. We have come home with more recognition and energy that we ever expected."

The Spy Place credits a good deal of its success at the show on Joe Nemchek of Reed Exhibitions, the organizer of the ISC West, for all his support and guidance. Thanks to Joe and the power of the ISC West, The Spy Place press releases received over 715,176 reads after its announcement of The Spy Place launch at the ISC West on March 5th, 2009. Now, with the attention that The Spy Place received from the show, and the branding that has been developed, The Spy Place has been catapulted into a whole new dimension.

"The Spy Place excitement could be felt through out the entire convention floor, The Spy Place owned the show" said Joe Nemchek. "The Spy Place made a tremendous and elegant entry into this industry. I have never seen such immediate and successful company branding in my career. This show was fabulous for them, and it shows what the ISC West can do for a company as well, when it comes to providing complete industry exposure. But still, it all has to be handled right, and The Spy Place made a splash into this industry like I have never seen, and with a creative energy, that if it is ever to be repeated in the future, well, it will have to be known as 'doing a Spy Place.' I don't expect it, but then I didn't expect this. This show was terrific for them. I can guarantee that The Spy Place will be talked about in the boardrooms of some of the most respected companies in this industry," Nemchek said.

Due to the outstanding response that The Spy Place received at the ISC West, we find ourselves inviting industry talent to join us. Selecting talented, top of the industry professionals excited about The Spy Place name and business model will grow the company and the franchise system. The Spy Place Franchising plans to bring talented security industry professionals into all levels of the system. The Spy Place intends to continue the unprecedented branding that it has enjoyed thanks to the ISCWEST.

"The Spy Place wants to bring in true industry professionals that like thinking outside of the box and who are ready to take off the blinders and see the growth potential and excitement as well as the diversity our business model brings to both the security and surveillance industry and the franchise system. We want those professionals who when they heard about The Spy Place business model said 'why didn't we think of that,' 'what I could do with that,' 'what a name,' 'what a brand.' Those are the energized and excited industry people we want to hear from," Ms. Church stated.

"This show confirmed our opinion that there is no end to the potential of The Spy Place in sight. It has the most exciting business model. The Spy Place business model offers diversity and limitless potential from within our own industry," said Church. "Joe told me that with the showing we made at the ISC West, and the business model we have developed, as well as the exposure we received and the energy we created at the show, this is a company that is going to be looked at by the 'Big Boys' right from the start."

The Spy Place enjoyed all that the ISC West had offer to its fullest potential. "We are a worldwide trade show promoter, we have never before seen a start-up company come into one of our shows and get the attention and generate a buzz like The Spy Place has," said Nemchek. "This business model is brilliant. Congratulations to The Spy Place, and to a job well done!"    

For more information about the exciting opportunity that being a The Spy Place franchisee offers, contact: Lorinda Church, President at: Lorinda (at) thespyplace (dot) com

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