Web Site Asks Business People: "What's Your Marketing IQ?"

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The 60 Second Marketer (http://www.60SecondMarketer.com), an online magazine for marketers around the globe, has collaborated with Dr. Reshma Shah, professor of marketing at Emory University, to develop an approach for businesspeople to instantly get a sense of their marketing IQ. Marketers can take the "What's Your Marketing IQ?" test at http://60secondmarketer.com/Marketing IQ/index.html.

We set up our 'What's Your Marketing IQ?' page to give businesspeople a quick, easy way to test their skills.

The 60 Second Marketer (http://www.60SecondMarketer.com), an online magazine for marketers around the globe, has collaborated with Dr. Reshma Shah, professor of marketing at Emory University, to develop an approach for businesspeople to instantly get a sense of their marketing IQ. Marketers can take the "What's Your Marketing IQ?" test at http://60secondmarketer.com/Marketing IQ/index.html.

"People are always interested in finding out how they compare in their area of specialty," said Jamie Turner, chief content officer of the 60 Second Marketer. "We set up our 'What's Your Marketing IQ?' page to give businesspeople a quick, easy way to test their skills."

The tests, which were designed by Shah, pose either 10 questions (intermediate test) or 15 questions (advanced test) of varying difficulty with topics ranging from marketing trivia and terminology to complex marketing strategy. The current average scores are 90 percent on the intermediate-level test and 73 percent on the advanced-level test.

Reshma Shah, Ph.D., holds a doctorate in marketing from the Katz Graduate School of Business at the University of Pittsburgh, as well as a master's in business administration from the University of Southern California. Shah, a published author who teaches at the Goizueta Business School at Emory University, also is a founder of Inflexion Point Marketing Group. In the Financial Times' international ranking of full-time MBA programs, Goizueta Business School at Emory University is ranked number 13 among U.S. schools and number 24 worldwide.

About the 60 Second Marketer:
The 60 Second Marketer is an online video magazine for busy marketing executives who want to stay current on the latest marketing tools, tips, trends, and techniques.

The site has a video library of 60-second tutorials on the latest trends in marketing. Video titles include "How to Use Twitter for Business," "Banner ad best practices" and "What are the 10 forbidden words in an e-mail subject line?"

Visitors from around the globe contribute to the site. They help provide feedback on the video tutorials and also provide written scripts and articles detailing the latest trends in marketing. Contributors include CEOs, CMOs, authors, Ph.D.s and marketing authorities who want to share their expertise with other members of the marketing community.

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