NETexponent Selected to Optimize and Grow Total Gym Direct's Affiliate Marketing Program

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Online performance marketing agency, NETexponent, will manage affiliate marketing program of home fitness equipment provider Total Gym Direct.

Total Gym Direct, the popular home gym system that made its start on TV infomercials, has partnered with NETexponent to manage and grow its affiliate marketing program. NETexponent, a leading online performance marketing agency based in New York, was originally chosen to provide a comprehensive assessment of Total Gym's current affiliate program. This $999 service is designed to provide advertisers with a thorough review of their affiliate program in the areas of recruitment, affiliate mix, competitive analysis, creative, and much more. After presentation of the project's findings, Total Gym was impressed and agreed with the agency's conclusions. Total Gym decided to move forward with NETexponent's recommendations and outsource its affiliate program management services.

NETexponent will manage Total Gym's existing affiliate programs set up with pepperjamNETWORK and Commission Junction. The focus will be on three fronts - revenue growth, order quality, and efficiency. The agency will look to increase revenue by leveraging its extensive connections with hundreds of top-performing affiliate websites while lowering technology costs and personnel expenses. NETexponent will further broaden the company's reach by targeting key areas such as coupon sites, loyalty sites, and vertical sites. The agency's comprehensive quality assurance services will police fraudulent activity, reducing unnecessary costs and protecting brand integrity.

"The results of NETexponent's in-depth evaluation convinced us we had an unrealized opportunity for growth," said Joe Crowley, VP Marketing at Total Gym Direct. "Because of NETexponent's proven track record in producing solid gains, we believe the partnership will further expand and strengthen our affiliate marketing efforts without compromising our brand integrity."

Total Gym Direct's home gym, with celebrity endorsements by Chuck Norris and Christie Brinkley, is found in over 3 million homes. With the help of NETexponent's expertise and focused strategy, they will receive a customized performance solution unique to their specific needs. The agency will also offer detailed data analysis and shared learning.

"We are excited to work with such a great product and recognizable brand" said Peter Figueredo, co-founder and CEO of NETexponent. "We have already successfully completed a major optimization effort as per the recommendation and will now hone in on recruiting top affiliate partners into their program."

Total Gym is one of the industry's longest running home fitness successes. Total Gym's commission structure varies by model, which price from $599 to $1448.

Benefits for Publishers include:

  •     Commission rates starting at 10%
  •     45 day cookie
  •     Unlimited action occurrences

To learn more about Total Gym's Affiliate Program contact: totalgymdirect @

About Total Gym Direct:
( Total Gym's fitness equipment gives users an affordable and efficient solution to exercise within their own home. Originally created as an aid to recovery from physical injuries and obstacles, Total Gym has since expanded to meet the demands of the larger market and home user. The product has famous devotees such as movie star Chuck Norris who has been using the gym for over 30 years. Christie Brinkley, former model and dedicated humanitarian, is also an enthusiastic endorser.

About NETexponent:
( NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in January of 2001, the metrics-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.


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Peter Figueredo
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