Andover, MA (PRWEB) April 11, 2009
JAZD Markets, the leader in on-line B2B directory-driven Marketing as a Service (MaaS) platforms, today announced that Chris Selland has joined the company as Vice President of Industry Marketing & Business Development. Mr. Selland will be focused on building out JAZD Markets' industry-focused business and content strategies in partnership with leading B2B Publishers and trade associations. Selland is a member of the JAZD Management Team and will report directly to Founder and CEO, Jamie Bedard. "Chris brings a sterling career of business building and leadership to the JAZD team. Chris' keen understanding of the tools and content that buyers need to make their purchasing decisions and the challenges that sellers have in differentiating themselves while filling the pipeline with qualified prospects is unrivaled in the marketplace today", said Bedard.
"As B2B buyers shift their research and purchasing activities online, I've seen firsthand how 'business as usual' marketing simply doesn't work anymore," stated Selland. "JAZD has developed a Marketing as a Service vision and platform that I am convinced will allow B2B marketers - and buyers - to completely reinvent their operations and results."
Mr. Selland brings more than 20 years of executive level experience to JAZD. He has previously collaborated with Mr. Bedard at the Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of Sell-Side Research. Mr. Selland joined Aberdeen after the company acquired Reservoir Partners LP, a Customer Relationship Management (CRM) advisory firm which Mr. Selland founded in 2001.
As the leading on-line directory driven marketing solution for B2B, JAZD Markets is changing the way on-line marketing works by aligning buyers and sellers together in highly informative, measurable and easy-to-navigate environments. JAZD partners with leading B2B publishers, industry associations and social networks to deliver Web 2.0 enabled vertical marketplaces built upon a foundation of integrated directory placement, high quality traffic generation, social tools, click-track analytics and vertical search functionality into comprehensive Marketing as a Service (MaaS) platforms.
Most recently, Mr. Selland served as VP of Marketing & Business Development at EasyLobby, Inc., and prior to that as VP of Business Development at SoundBite Communications (NASDAQ:SDBT). Earlier in his career, he has held senior business development, marketing & sales positions at eSupportNow, the Yankee Group (acquired by Reuters), Primix Solutions, ON Technology (acquired by Symantec), Access Technology (acquired by Computer Associates) and Ingersoll-Rand. Mr. Selland has an MBA in Economics and International Business from New York University's Stern School of Business, and a BS in Operations Research & Industrial Engineering from Cornell University.
"There's a huge unmet need among B2B buyers and marketers for the type of next-generation MaaS offerings that JAZD Markets provides." said Selland. "I'm thrilled to be joining the company at this early stage, and to be helping to make this vision a reality for our clients and partners." (http://jazd.net/news/pr_050909_Selland)
About JAZD Markets:
JAZD Markets is the leader in on-line directory-driven Marketing as a Service platform for B2B located in Andover, MA. JAZD combines B2B directory placement, company product marketing micro-sites, contextual display advertising, opt-in lead generation and social media marketing into an innovative Marketing as a Service (MaaS) platform where advertisers generate real value from their on-line marketing spend.
JAZD operates multiple on-line B2B markets under the brands: http://www.jazdchemicals.com, http://www.jazdhealthcare.com; http://www.jazdlifescience.com http://www.jazdtech.com, http://www.jazdhotels.com, where buyers can easily find and the right product/service. For more information visit JAZD Markets at http://www.jazd.net