eImprovement.com Stores Build Up Sales with 60% Annual Increase

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Top Online Home Improvement Retailer Increases Annual Web Sales with Expansion and Added Services

Competitors that don't spend money on services and try to run just on a lower price are falling to the wayside while we continue to pick up market share. Savvy customers today are expecting more services to make purchases and they know these cost money and are a value to them.

eImprovement.com, LLC, a top online retailer of specialty home improvement products such as faucets and lighting, announced today that its annual web sales saw a 60% lift in 2008. The company is also off to a record start in 2009 with a 42% increase in March 2009 sales compared to sales of March 2008. The company believes this is a sign of bigger things to come as Home Remodeling season kicks into high gear in April and May. The company attributes the growth to the expansion of its award-winning eFaucets.com® site for Faucets and Kitchen & Bath Fixtures as well as new sites like LightingCatalog.com.

"You wouldn't know there was a down housing market working in our corporate building or call center," said Michael Fox, COO of eImprovement.com, LLC "We are seeing an increase in web traffic as more people are going to the web due to the efficiencies and service we bring to the market. Home owners are spending more to remodel their existing homes instead of building new ones and it's definitely paying off for us."

eImprovement attributes a lot of its success to its services. "Our eFaucets.com® site in the Kitchen & Bath Industry is the leading provider of services to customers," says Nicholas Fox, President of eImprovement.com. "Competitors that don't spend money on services and try to run just on a lower price are falling to the wayside while we continue to pick up market share. Savvy customers today are expecting more services to make purchases and they know these cost money and are a value to them." The company offers multiple payment options such as Paypal, Google Checkout, BillMeLater® Financing and eBillMe pay cash by online banking. eFaucets® offers free shipping and same day shipping. For product reviews, the sites are using PowerReviews™ to enhance the user experience and have even integrated it into the sites powerful faceted on site search and guided navigation system. The websites even offer a Buysafe® guarantee which bonds a transaction via Traveler's Insurance giving the customer 100% assurance that eImprovement.com is going to deliver on all of its promises and policies. In 2008 the company expanded its call center another 5,000 Sq Ft to accommodate its sales traffic growth and added a new high tech 100+ seat call center phone system. eImprovement has gone as far as bringing on board a psychology expert to improve how the customer service department interacts with customers to ensure they are providing a higher level of customer satisfaction.

For 2009 the company sees its growth in diversification and expansion of categories.

The company has spent the last year building its new ecommerce platform for multi-stores with a single unified back end system. This will allow the company to rapidly deploy new niche stores with minimal effort and investment. The company currently has a dozen new stores on the launch pad such as DoorFixtures.com and CeilingFanCatalog.com rolling out in April. The company also has an arsenal of new stores in development which it plans to roll out later this year.

About eImprovement.com, LLC
Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of stores, such as eFaucets.com, LightingCatalog.com, CeilingFanCatalog.com & DoorFixtures.com. eImprovement carries top name brands such as Delta, Moen, Kohler, American Standard, In-Sink-Erator, Minka Lavery, Sea Gull, Murray Feiss, Quoizel, Hinkley, Progress, and Emerson Fans. The company prides itself on low prices, a vast product offering, quick shipping, payment options, product reviews and exceptional customer service. To learn more about eImprovement.com, visit eImprovement.com and eFaucets.com and LightingCatalog.com.

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Christen Cook
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