A huge portion of my law firm's clients come from online outreach and the Internet offers so many inexpensive marketing tools. To help some of my fellow attorneys boost their business and their brand awareness; I have put together my top 10 online marketing tips for attorneys. And the best part is, most of these tips cost you nothing but a little time and effort.
North Highlands, CA (PRWEB) April 12, 2009
During these tough economic times, many businesses are cutting their marketing efforts. But many forget that there are myriad low and no cost marketing opportunities online. After successfully growing her personal and business image online, The Tax Lady Roni Deutch is offering tips to other lawyers who are struggling with Internet marketing.
"I am always taken aback when I come across an attorney who is not a part of the online marketing game," says The Tax Lady Roni Deutch. "A huge portion of my law firm's clients come from online outreach and the Internet offers so many inexpensive marketing tools. To help some of my fellow attorneys boost their business and their brand awareness; I have put together my top 10 online marketing tips for attorneys. And the best part is, most of these tips cost you nothing but a little time and effort."
Ms. Deutch began her career over 18 years ago, and today over one-third of adults in this country recognize the name Roni Deutch as a leader in the tax industry. Although Ms. Deutch attributes a large part of her name brand recognition to her nationally running television commercials, her advanced online marketing strategies have also increased her brand awareness over the past few years. In addition to her law firm's website, Ms. Deutch also maintains her personal blog, as well as several strategic social media properties.
Recently, Ms. Deutch posted an entry on The Tax Lady blog detailing how attorneys can leverage the benefits of online marketing. Below are just a few tips from the article. The entire entry can be found here: 10 Tips for Other Attorneys to Market Themselves Better Online.
Create an Avvo.com profile
Avvo is a Web 2.0 property completely dedicated to lawyers, legal advice, and lawyer reviews. This is a great place to strut your stuff and show others how much you know about the law. Answer questions, review other's advice, and make a free profile for yourself and your practice.
Maintain a blog
Writing--and most importantly, maintaining--a blog is a great way to give helpful advice and generate high quality client opportunities. You can either put an actual blog on your site or sign up for a free blog service such as Blogger.com. However, once you start the blog, it is important to make sure you keep up with it and post at least one entry every week.
Create social community profiles
Having a profile on social communities such as MySpace, FaceBook, or LinkedIn will help you connect with other lawyers as well as potential clients. Keep the page professional though and be sure to have all of your contact and business information on the pages.
Answer questions on advice sites
Becoming a notable legal expert is just a click away. By answering questions from potential clients looking for guidance, you may come to be regarded as a trustworthy expert in your field. There are tons of advice sites out there, but I would suggest starting off with Yahoo Answers, LawGuru.com, and Avvo's advice section.
Send out e-newsletters
Sending out an e-newsletter is a great way to let clients, potential clients, and business colleagues know what you are currently offering. It is also a great way to monitor what people find the most intriguing. By adding a few tracking parameters to any hyperlink in your email, you will know which articles are the real attention grabbers. Just be sure that when sending an e-newsletter, you are fully compliant with the ethical rules where you practice as well as applicable email anti-spam laws.
Millions of people recognize tax attorney Roni Deutch as The Tax Lady®. She has been helping taxpayers nation-wide resolve their tax liabilities for eighteen years. As an industry leader, she has saved her clients tens of millions of dollars and has helped thousands of families settle their back taxes.
About Roni Deutch, A Professional Tax Corporation
Roni Deutch, A Professional Tax Corporation is a nationally recognized law firm that has been helping clients find solutions to their back tax liabilities for eighteen years. To find out more about the law firm or its IRS tax relief services, visit their website at RoniDeutch.com or call 1-888-TAX-LADY. To learn more about The Tax Lady Roni Deutch, you can visit her blog or YouTube profile.
Roni Deutch, A Professional Tax Corporation
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