San Diego, CA (PRWEB) April 12, 2009
MEA Digital (http://www.meadigital.com), a top 50 interactive marketing strategy and services firm, has been named the Agency of Record for Vistage International (http://www.vistage.com), the world's leading chief executive organization, dedicated to improving the lives of CEOs and helping their businesses outperform the competition. In the coming months, MEA Digital will augment Vistage's online marketing strategy by providing strategic guidance, media planning, and creative services to help solidify the company as the category leader.
"We're currently finalizing a fully-integrated media campaign that will broaden Vistage's reach, improve brand recognition, and increase the number of CEOs applying for membership as well as ex-CEOs applying for business coaching positions," said John Hartman, President of MEA Digital. "In the meantime, we've launched an interim campaign that has generated significantly more leads than projected at a cost-per-lead 22% less than projected."
Vistage fulfills the needs of CEOs through a unique system that was developed more than 50 years ago and has been enhanced by recent technological advancements, including an online gateway that connects members to nearly 14,500 business leaders worldwide. Vistage members also tap into a network of nearly 700 expert resource speakers and participate in interactive workshops and webinars that provide free training for members' staff. The core component of membership, however, is the peer group advisory board meeting. Each month, CEOs gather in a trusted and confidential setting, where they tackle their toughest challenges, develop innovative business strategies from diverse perspectives, and strengthen their overall leadership to create new opportunities.
"In 2008, more than 1,800 CEOs joined Vistage to focus on solving their short-term needs while preparing for the future so they can emerge even stronger," said Ruby Randall, President and Chief Operating Officer of Vistage. "We offer real solutions proven to help members figure out what to do and then getting them to do it in order to improve bottom-line results. We're confident MEA Digital's thought leadership and actionable insights will go a long way in helping even more CEOs learn about the ROI of Vistage membership."
About MEA Digital
MEA Digital (http://www.meadigital.com) is a top 50 interactive marketing strategy and services firm with offices in San Diego and New York City. We help national and international brands such as Oakley, Mitsubishi, Nickelodeon, Cars.com, and Callaway Golf make the most of the digital medium. We are a boutique agency with global-level talent and a bias towards performance.
About Vistage International
Vistage International (http://www.vistage.com) and its affiliates are in 16 countries with nearly 14,500 members. For more than 50 years, Vistage has been dedicated to increasing the effectiveness and enhancing the lives of chief executives worldwide. Headquartered in the United States, Vistage has operations in the United Kingdom, Ireland, China, Mexico, Argentina, Brazil, Chile, Malaysia, Singapore and the Netherlands. Vistage affiliates, known as TEC, are located in Australia, Canada, Germany, New Zealand and South Africa.
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