The Annual Conference for Catalog and Multichannel Merchants allows us to meet face-to-face with current clients as well as new business contacts and help them discover how to save money by integrating intelligent data processing and data quality solutions into their direct marketing programs.
Salisbury, MD (PRWEB) April 16, 2009
Data Services, Inc, http://www.dataservicesinc.com has announced its participation as an exhibitor at Booth 501 during ACCM 2009, the largest conference for 360 degree marketers.
"Successful business owners continue to search for cost-saving alternatives to their existing way of doing business. For more than forty years we've delivered innovative data processing solutions for our customers in the catalog, direct and interactive marketing industries," said Data Services President Jerry Messer. "The Annual Conference for Catalog and Multichannel Merchants allows us to meet face-to-face with current clients as well as new business contacts and help them discover how to save money by integrating intelligent data processing and data quality solutions into their direct marketing programs."
Messer also noted: "The theme of this year's conference, 'Keep Pace with the Evolving Multichannel Customer' meshes perfectly with our services. More than ever, highly targeted postal mailings are an integral component of a 360° marketing campaign. We supply NCOA processing solutions to meet the recent USPS requirements changes. Also, our email appending service allows marketers who only have a customer's postal address the powerful option of communicating with the customer via e-mail."
Messer also noted that Data Services will again offer its Free Data Test, which will enable catalog marketers and online retailers to provide a sample of their postal address file and receive an overview highlighting the bad/undeliverable and duplicate data that can be eliminated to achieve greater postal efficiencies and increase ROI on B-to-B and B-to-C direct marketing programs.
When asked about challenges facing online and catalog marketers as the economy continues to underperform, Messer noted that increasing Return on Investment through improved cost efficiencies is critical in today's environment. "Production charges, postage and print costs are an ongoing challenge to today's cataloger. At the same time, increased competition in the online space is forcing online retailers to continually improve their customer acquisition techniques."
"Data Services reduces our customers' costs for production, materials and postage by intelligent application of our sophisticated U.S., Canadian and International address hygiene solutions that dramatically reduce bad and undeliverable addresses within a client's database. This increases client profitability, but there is an additional bonus. We can actually reduce the workload for our client's staff--incorrect address data can lead to mishandled communication from good customers and complaints from poor prospects. We reduce both."
About ACCM 2009: Today's marketer must gain a 360° view of the customer: learn their preferences, anticipate their behaviors and develop a contact strategy that fits their needs…all while letting the customer lead the conversation with your brand. ACCM 2009 (http://www.accmshow.com) will equip you with strategies and tools to help you rebuild around the changing customer. From creative design techniques that will yield immediate results, to the tools that will help you drive online traffic, conversions and sales, ACCM will provide proven methods that will bring stability to your unstable environment and growth for the times ahead. ACCM 2009 will be held May 4th through 7th at the Morial Convention Center in New Orleans.
About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at ACCM 2009 May 4th through May 6th as well as the SIPA Conference (http://www.sipaonline.com) in Washington May 31st through June 2nd.
Data Services, Inc.
+1 - 410-546-2206 x3003