Norfolk, VA (PRWEB) April 15, 2009
Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other nonprofit organizations raise funds, announced the promotion of Chuck Jamieson to Vice President - Marketing and Consumer Sales. He formerly held the position of Senior Director of Marketing and Consumer Sales.
Since joining Affinity4 in 2007, Mr. Jamieson has directed and expanded the company's marketing, sales and community outreach initiatives. He has implemented several integrated marketing programs encompassing traditional advertising, direct mail and public relations, as well as new media including Internet marketing, streaming video and Search Engine Optimization. Applying this approach, he has effectively raised the awareness of diverse charities, ministries and nonprofit organizations regarding affinity marketing and how it can be applied to advance their specific missions.
According to Affinity4 President and CEO Steve Halliday, "Chuck has been a vital member of the Affinity4 team, lending fresh new ideas and a strategic marketing approach. It has enabled us to reach a broader base of nonprofits with high quality, market-responsive products, and our 10% GiveBack. He has also been very instrumental in helping nonprofit organizations understand how best to leverage their affinity marketing partnerships."
Mr. Jamieson's background includes a successful career in business-to-business and business-to-consumer marketing and sales management spanning almost three decades. He came to Affinity4 from Event 360 (Chicago, IL), where he was the Director of Marketing and Business Development. There, he managed the development and implementation of marketing strategies for large-scale fundraising events on behalf of numerous nonprofit organizations including The Lance Armstrong Foundation, Susan G. Komen for the Cure and The American Foundation for Suicide Prevention.
Along with his role at Event 360, Mr. Jamieson served with Ameritech (Chicago, IL) (now AT&T) in its small business and cellular divisions, where he was credited with successfully developing and launching the cellular industry's first loyalty program. Additionally, he managed affinity marketing and retention programs at GE Financial Assurance (Schaumburg, IL), and served as Director of Client Services at Gateway Marketing International (Arlington Heights, IL), a full-service advertising agency.
More about Affinity4
Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of nonprofits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding nonprofit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to nonprofits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.