Atlanta, GA (PRWEB) April 15, 2009
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by Chick-fil-A as its first email marketing partner and agency of record. Credited with introducing the original boneless breast of chicken sandwich and pioneering in-mall fast food, Chick fil A®, Inc., is one of the largest privately-held restaurant chains -- with more than 1400 restaurants in 38 states and Washington, D.C. -- and the second-largest quick-service chicken restaurant chain in the nation, based on annual sales.
Chick-fil-A has hired Atlanta-based BrightWave Marketing (http://www.BrightWaveMarketing.com) to manage and optimize Chick-fil-A's customer focused email marketing programs and improve the digital dialogue with its customers through its Email Insiders program. The appointment is effective immediately.
"We have the best customers in the industry and we realized we were missing opportunities to speak to many of them who have opted in to our email program," commented Michael McCathren of Chick-fil-A's Interactive Digital Marketing team. He added "BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team."
"Chick-fil-A is truly a pioneer in the quick service restaurant industry and has a unique connection with its customers and fans" said Simms Jenkins, CEO of BrightWave Marketing. "Email marketing helps Chick-fil-A customers stay connected with the brand. We are honored to be chosen as their partner for these important digital initiatives and look forward to contributing to these efforts."
About BrightWave Marketing:
BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including California Casualty, Chick-fil-A, CoreNet Global, CVS/pharmacy, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,400 restaurants in 38 states and Washington D.C. In 2008, Chick-fil-A produced record sales of more than $2.96 billion - a 12.17 percent overall increase and a 4.59 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 41 years. In 2008, Business Week magazine included the chain in its Top 25 list of Customer Service Champs.
Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at http://www.chick-fil-a.com, http://www.chick-fil-apressroom.com or http://www.truettcathy.com.