Austin, TX (PRWEB) April 15, 2009 -
WhoLinksToMe.com, the newly launched online tool for reputation management and Search Engine Optimization, today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.
"By becoming a TRUSTe sealholder, WhoLinksToMe.com gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, executive director and president of TRUSTe. "WhoLinksToMe.com joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."
The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe sealholders agree to:
- Disclose their information gathering and dissemination practices;
- Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
- Provide users with access to their personal information to correct any inaccuracies; and
- Ensure that reasonable security mechanisms are being used to protect the data that is collected.
"We are pleased to join TRUSTe in advancing responsible information practices online," said Ryan Russell, CEO and Founder of WhoLinksToMe.com. "TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security."
Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated MAXAMINE monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.
With many working to increase the link popularity of their website, WhoLinksToMe.com offers free access to extensive data that can impact strategic efforts. WhoLinksToMe.com is currently in beta but already discussions are underway about additional services future release.
About Star Nine, Inc.:
WhoLinksToMe.com is a product developed by Star Nine, Inc. Based in Austin, Texas, the technology hub of the Lone Star State, Star Nine Inc. is a marketing-driven venture creation company. The Star Nine team has an extensive background in every facet of search marketing. This skill set, along with the company's core values, forms the backbone of the projects Star Nine engages in and the partnerships they cultivate. To learn more about Star Nine visit http://www.starnine.com.
TRUSTe helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit http://www.truste.com.