New Bio on George Steinbrenner Portrays the Real Boss

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The complete bio of George Steinbrenner Hits Bookstores In Time For Tomorrow's Opening of the New Yankee Stadium

GEORGE: The Poor Little Rich Boy Who Built the Yankee Empire, is a complete biography of former New York Yankees principal owner George M. Steinbrenner that was 25 years in the making. In GEORGE, Peter Golenbock portrays the George Steinbrenner most people know - the blustery Yankees owner who berated his players, tortured his managers and employees, but also won ten pennants and six World Series, and made his team into the most revered and reviled franchise in all of sports. Golenbock also sheds light on the George Steinbrenner most fans don't know. He spotlights his childhood and his critical relationship with his domineering but protective father, his education at Culver Military Academy and Williams College and the lessons he learned there. Then come his years during the Korean War at a cushy military post near home; his early years in Cleveland and his controversial first ownership of a sports team, The Cleveland Pipers, offering insight into how he would operate as the owner of the Yankees and how his chicanery prevented him from buying his first love, the Cleveland Indians

GEORGE takes an in-depth look at the life of this notorious, complicated man who played fast and loose with the rules, managing to take the New York Yankees from mediocrity to world champions just four years after he bought the team. For thirty-four years George Steinbrenner commanded headlines in the national press. How he did it is an amazing tale of money and power. Twice he could have gone to jail. Today the Yankees, which Steinbrenner bought in 1973 for $10 million, are worth $1.2 billion.

GEORGE: The Poor Little Rich Boy Who Built the Yankee Empire (Wiley; April 20, 2009; $26.95; Cloth; ISBN: 978-0-470-39219-5) by best-selling author Peter Golenbock is based on twenty five years of extensive interviews with those who have known Steinbrenner throughout his life. GEORGE relates how Steinbrenner bought the Yankees and his first suspension from baseball for two years for his illegal contributions to Richard Nixon's re-election fund. Golenbock also details Steinbrenner's famous volatile relationships with players and managers, especially with Billy Martin and Dave Winfield (his feuding with Winfield led to a second suspension from major league baseball, this one for life after the Howie Spira debacle, but later rescinded).

Golenbock also chronicles the Yankees' glory years beginning in the latter part of the 1990s, four championships in six years, the creation of the YES television network, the eventual firing of Joe Torre, and the crown jewel - the building of the new Yankee Stadium. GEORGE is not just a must-read for Yankee fans, and baseball fans everywhere. It's an incredible look at a larger-than-life figure who is as misunderstood as he is respected.

About the Author:
Six-time bestselling author Peter Golenbock is one of the nation's best known sports authors and has written some of sports' most important books, including New York Times bestsellers: The Bronx Zoo with Sparky Lyle, Number 1 with Billy Martin, Balls with Craig Nettles and Personal Fouls. He is also the author of the best-selling book on NASCAR, American Zoom. He has also written books about the Mets and Johnny Damon, and most recently 7: The Mickey Mantle Novel. He lives in Florida.


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Mike Onorato
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