Sports Executives to Advise on Launch of Mobile Video Instant Replay

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Neal Pilson, President of Pilson Communications Inc. and former head of CBS Sports, and Lee Berke, President of LHB Sports, Entertainment & Media, Inc., to advise on sports content licensing for the PlayItOver™ video to mobile service.

We're delighted to have these two outstanding sports industry executives join our team

On Demand Real Time LLC has reached an agreement with Neal Pilson, President of Pilson Communications Inc. and former head of CBS Sports, and Lee Berke, President of LHB Sports, Entertainment & Media, Inc., to advise on sports content licensing for the PlayItOver™ video to mobile service.

"We're delighted to have these two outstanding sports industry executives join our team," said Douglas Vunic, CEO. "Their experience in negotiating rights and reaching agreements with leagues, broadcasters and carriers, should prove invaluable to us."

PlayItOver™ is a real time wireless video management and delivery system that enables consumers to experience instant video replay of sports action on their mobile phone. Prior to its development, Vunic was responsible for video to mobile projects for NBC TV, the Olympics, the Oscars, CNBC, BET, the Sci-Fi Channel and others.

"Content rights issues are a complex and difficult area," said Pilson. "Navigating the relationships, especially for such a new technology and application, can be daunting to say the least. We hope to streamline the process and shorten the time necessary to commercially deploy PlayItOver™."

"This turnkey real time wireless video archive system makes for an impressive consumer experience," noted Berke. "It puts sports action in the palm of your hand, no matter where you are, or what you're doing."

A brief demo of the PlayItOver™ system can be seen at: http://www.playitover.com/video_demo.php?for=media

Unlike other current video to mobile offerings which take minutes to process and deliver video highlights, and usually only reach limited handsets, PlayItOver™ automatically clips, inventories and delivers audio/video to virtually any video capable mobile device regardless of carrier, and in virtual real time--within about 5 seconds of the end of the play. Phones are "appraised" as they access the system, and data delivery is optimized according to the handset, carrier network, and delivery mode (3G, wi-fi, Edge, etc.)

For more information, contact Gregg Dearth, On Demand Real Time LLC at (646) 593 8963.

About On Demand Real Time LLC
Founded in 2007 by a leading video to mobile engineer, Douglas Vunic and former advertising executive, Gregg Dearth, ODRT has developed the first commercially deployable system for instant video replay on mobile devices--PlayItOver™. The company is committed to the development of new consumer experiences utilizing the mobile medium.

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Gregg Dearth

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