New Documentary Explores President Obama's Unprecedented Grassroots And Internet Campaign

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Choices Inc, a documentary distribution company, is pleased to announce the release of "Barack Obama: People's President - The Campaign That Changed History", a timely and important look at the unprecedented grassroots campaign that elected Barack Obama President of the United States.

Choices Inc, a documentary distribution company, is pleased to announce the release of "Barack Obama: People's President - The Campaign That Changed History", a timely and important look at the unprecedented grassroots campaign that elected Barack Obama President of the United States.

Thousands of media outlets worldwide reported on Barack Obama's historic election, complete with endless commentary, punditry, and analysis of debates and polls and traditional coverage.

Yet what was new about this campaign--and what many feel made the difference--was extensive grassroots organizing, and innovative uses of the internet and technology in politics.

This is the story that has yet to be told.

Directed by former ABC Newsman Danny Schechter, known as "The News Dissector," the film goes where the networks didn't ---inside the organizing effort of a political leader who has himself been a masterful and experienced community organizer.

"This is an amazing story that most of the media missed," says Emmy Award winner Schechter, now of Globalvision, who has made 20 respected feature-length documentaries.

"As a former community organizer myself, I decided to reach out to the unknown people, young and old alike, who made the difference in innovative and creative ways. They were key to Obama's victory as he has acknowledged many times."

Schechter was tapped for the project by film producer Anant Singh, a South African, who with Schechter documented the campaign of another world icon, Nelson Mandela, as he went from prison to the Presidency. Singh's company, Videovision/Distant Horizon, conceived and funded the film.

"Obama's victory thrilled us in Africa and all around the world. It's a global story and not just of interest for Americans," says the internationally acclaimed Singh, producer of major anti-apartheid films like Sarafina and Cry The Beloved Country.

Through an army of volunteers, the campaign effectively used new media such as blogs, video portals and social networking sites such as Facebook to carry the message to the masses. Popular online videos such as "Obama Girl" and those featuring celebrities such as Sarah Silverman and Will.i.am, became one of the most important tools in the campaign's success.

The film goes inside the grassroots campaign and interviews activists, journalists, and scholars who discuss how voter generated content and local grassroots efforts ignited intergenerational political activism and changed the way future campaigns are run.

Featuring interviews with Rev. Jesse Jackson, Archbishop Desmond Tutu and more, Barack Obama: People's President will be a valuable resource for those seeking to inspire change in their community as well as a treasured keepsake of this historic campaign.

"We are exciting to be distributing this unique film," said Gina Draklich, Senior V.P. at Choices. "We hope those watching the film will learn from it and continue to use the many grassroots techniques to effect change in their community."

The DVD will be released on April 21st, 2009. Retail price: $24.95. Special Features include Director's Overview of Inauguration Day, Inauguration Day 2009 Featurette and President Obama's Inauguration Speech and Lesson Plan/Guidebook.

Director Danny Schechter is available for interviews. To schedule an interview or request a screener copy of the film, contact Stevin Espinoza at 310-839-1500.

About Choices:

Choices, Inc. is a specialty distributor of quality documentaries, educational programming, and feature films. The company believes that documentaries are highly effective teaching tools, and provides both lesson plans and guidebooks as a resource for educators. More information is available online at http://www.choicesvideo.net.

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Stevin Espinoza
Choices, Inc
310.839.1500 ext. 10
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