Multiply Expands Executive Team With New Hire: Chris Yates Joins Multiply, Inc as Vice President of Advertising Sales and Strategy

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Multiply, Inc. (http://multiply.com), one of the world's leading media sharing sites, announced today the expansion of its executive team with the hire of Chris Yates, who will be building out US advertising sales strategy, leading US advertising sales efforts and overseeing the company's global advertising sales process.

Multiply, Inc. (http://multiply.com), one of the world's leading media sharing sites, announced today the expansion of its executive team with the hire of Chris Yates, who will be building out US advertising sales strategy, leading US advertising sales efforts and overseeing the company's global advertising sales process.

"Chris has a wealth of experience representing some of the country's biggest media companies and worked to bring major brands, including Nickelodeon and Scholastic, online, but he has also shown tremendous results in his work with smaller organizations," says Multiply CEO and Founder Peter Pezaris. "We are pleased that he will be joining our executive team to guide Multiply's advertising strategy in the US and worldwide."

Yates brings to the Multiply team more than 18 years of sales and leadership experience with both print and online outlets, having represented some of the country's leading media companies, including Ziff Davis, Viacom, Primedia, Scholastic, Inc. and Wenner Media. He was instrumental in launching Nick.com and NickJR.com for Viacom/MTV Networks, and in the development of STMN.com at Scholastic, Inc.

"Multiply fills a void in the social networking space, offering an all-encompassing media solution, portal for communication with friends and family, storage capabilities and photo products. The company has seen tremendous growth over the past year and is poised to offer a terrific solution for marketers seeking unique opportunities for consumer engagement," adds Yates. "I am excited to join the team and introduce the media world to the opportunities that Multiply provides."

Prior to joining Multiply, Yates served as a sales strategist and business builder for 1020, Inc. In this role, he was responsible for launching and building the company's East Coast Office, based in New York City, and was directly responsible for revenue generation from 1020's Placecast. In 2005, Yates joined Precision Prospects as VP of Sales to launch the business and oversee all aspects of Sales and Business Development. Yates holds a Bachelor of Arts degree from Quinnipiac University.

About Multiply

Based in Boca Raton, FL, Multiply gives people the ability to share personal content safely and securely with a wider, more relevant audience by leveraging trusted relationships to communicate with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about -- and fewer strangers -- see your personal content and interact with you. Multiply's feature-set appeals to a growing number of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by their real-world friends and family. Named to AlwaysOn's 2008 OnMedia 100 list of top private digital entertainment and media companies, Multiply is privately-held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. For more information, visit http://multiply.com.

Press Contact:
Julie Wohlberg
Multiply, Inc
561-443-5566, ext. 324
julie(at)multiply.com

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Julie Wohlberg
Multiply, Inc.
561-443-5566 ext. 324
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