Milwaukee Electric Tool Aims to Expand Customer Base with Help from Top Floor Technologies

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Top Floor Technologies has been hired by Milwaukee Electric Tool Corporation to increase its customer base through a targeted Internet marketing program. The agency, specializing in building cohesive online marketing solutions, will implement interactive graphic design and search engine optimization (SEO) techniques enabling Milwaukee Electric Tool to reach new consumers through the worldwide web.

We're seeing more and more companies streamlining their marketing efforts to reach a broader customer base through the Internet. Now more than ever, it's a vital, valuable resource.

Top Floor Technologies has been hired by Milwaukee Electric Tool Corporation to increase its customer base through a targeted Internet marketing program. The agency, specializing in building cohesive online marketing solutions, will implement interactive graphic design and search engine optimization (SEO) techniques enabling Milwaukee Electric Tool to reach new consumers through the worldwide web.

"Having an effective Internet marketing strategy is crucial to growth in any industry," said Vickie Chiappetti, E-Marketing Project Manager, Milwaukee Electric Tool. "Our marketing initiatives require the usability expertise and optimization results that Top Floor Technologies is well versed in. We selected them for their breadth of experience in interactive design and their ability to meet our aggressive timeline."

Top Floor Technologies has achieved enormous success for companies who seek the specialized niche of web-based marketing programs to grow business with a high return on investment. Companies like Milwaukee Tool achieve results of high quality natural search traffic driven to a strategically created website enabling them to capture customers who are ready to buy.

"Milwaukee Tool is enhancing their online presence to better reach target markets and increase qualified lead generation. We're excited to strengthen their visibility on search engines, better engage visitors, improve perception and increase lead generated from their website," said Matt Collins, Operations Manager, Top Floor Technologies. "We're seeing more and more companies streamlining their marketing efforts to reach a broader customer base through the Internet. Now more than ever, it's a vital, valuable resource."

Top Floor Technologies offers free, educational seminars for businesses to learn the keys to internet marketing success. Seminar schedule and online registration is available at Online Marketing Seminars.

About Top Floor Technologies
Top Floor Technologies, Incorporated delivers strategic internet marketing solutions focused on generating more leads and sales for their clients. The New Berlin-based agency is a results-focused provider of website development, search engine marketing, web analytics and conversion improvement. Since 1999, the Top Floor Technologies team has delivered successful results to hundreds of businesses nationwide in a wide range of industries. Top Floor Technologies is located at 2425 S. 162nd Street, New Berlin. For more information, please visit Strategic Marketing Solutions.

About Milwaukee Electric Tool Corporation
Milwaukee Electric Tool Corporation, a Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEX stock code: 669, ADR symbol: TTNDY) is an industry leading manufacturer and marketer of professional, heavy duty power tools and accessories. Products include the legendary SAWZALL® reciprocating saws, M12, M18 & V28™ LITHIUM-ION cordless tools, HOLE-HAWG® drills, portable band saws, circular saws, driver drills, hammer drills, rotary hammers, grinders, sanders. Accessories include SAWZALL® blades, SWITCHBLADE® self-feed bits, BIG HAWG® hole cutters, THUNDERBOLT® drill bits plus many more. For more information on the full line of Milwaukee® power tools and accessories, please call 1-800-SAWDUST or visit Professional Power Tools.
®,™ are registered trademarks of Milwaukee Electric Tool Corporation.

For more information contact:
Top Floor Technologies                     
Shane Fell                             
Vice President Sales & Marketing            
1.888.947.4400                        

Milwaukee Electric Tool
Vickie Chiappetti
E-Marketing Project Manager
262.790.6554

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