New Awareness Campaign from VolunteerMatch Celebrates the Contributions of America's Leading Volunteers

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To inspire more Americans to get involved, VolunteerMatch joins with nonprofits on PSAs highlighting four of the nation's most distinguished volunteers

We're honored to shine the spotlight on just a handful of these amazing men and women.

As part of its celebration of National Volunteer Week, VolunteerMatch has introduced a new awareness campaign recognizing the extraordinary impact of those who serve. The Inner Beauty campaign, featuring spots with the faces and stories of some of America's most distinguished volunteers, will coincide with important events on the 2009 volunteering calendar.

This year's National Volunteer Week begins April 19 against an historic backdrop of economic uncertainty, rising demand for nonprofit services, and unprecedented support for voluntary service. On Inauguration Day, hours after taking part in the biggest ever MLK Day of Service, President Obama recognized the impact of volunteers and called on Americans to serve with community organizations. This month, the President is expected to sign into law the Edward M. Kennedy Serve America Act, heralding a new era of service.

"It's a remarkable moment for volunteering in this country," said Greg Baldwin, president of VolunteerMatch, the Web's largest and most popular volunteer network. "We're honored to shine the spotlight on just a handful of these amazing men and women."

The Inner Beauty campaign features volunteers from four of the nation's most recognized and effective nonprofit organizations - National MS Society, American Red Cross, Easter Seals, and Girl Scouts of the USA. Each organization is a VolunteerMatch Preferred Partner, a service that enables their headquarters to coordinate volunteer recruitment and engagement at the chapter level through VolunteerMatch.

The four volunteers highlighted in the Inner Beauty campaign include:

  • Weyman Johnson - A partner at a leading law firm and professor of law, the Atlanta, Ga. resident has been living with MS for over two decades and has served since 1995 on the national board for the National MS Society. In 2005 he was appointed board chair, becoming the leading volunteer at an organization that is supported by more than a half a million volunteers at the national level and through its 50-state network of chapters.
  • Pam Farr - A former management consultant at McKinsey & Co. and mother of five, Farr was board chair at her local Greenwich, Conn. chapter of the American Red Cross during 9/11, when the area lost 26 people. Farr was appointed national chair of volunteers in December 2008. With a workforce that is 94% voluntary, the Red Cross welcomes the largest population of volunteers in the nation.
  • Gerard "Jerry" Mattimore - As a former executive at Bayer HealthCare, Mattimore began a decades-long partnership with Easter Seals to help provide critical services for children and adults with disabilities, and their families. Now retired, Mattimore serves as chairman of Easter Seals' national board of directors from his home in West Nyack, N.Y.
  • Connie L. Lindsey - Lindsey's dedication to Girl Scouting began when she was a little girl attending church in Milwaukee, Wisc. Today, she serves as national president of Girl Scouts of the USA -- the organization's leading volunteer role -- where there are 3.4 million girls and volunteers. A resident of Chicago, Ill., Lindsey is an executive vice president for The Northern Trust.

In addition to the National Volunteer Week promotion, Inner Beauty spots are also timed for release during the National Conference on Volunteering and Service beginning on June 22, Make A Difference Day in October, and Family Volunteer Day in November. The PSAs were shot by Bay Area photographer Caroline Schiff.

For more about VolunteerMatch:
For more about National MS Society:
For more about the American Red Cross:
For more about Easter Seals:
For more about Girl Scouts of the USA:

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Robert Rosenthal
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