Expands Offerings; Becomes - WeddingDNA Looks to Help Couples Slash Costs with a Complete Set of Wedding Materials

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Popular Wedding Stationary website rebrands with new name, hits milestone of over 34,000 users. Uses low price to help bridal couples combat small wedding budgets and poor economy. has moved beyond clipart to become a complete all-in-one resource for designer wedding materials. According to company management, this strategy has fueled tremendous growth among brides looking to save costs during this time of economic recession. "Usage has grown nearly 50% in 2009," says company President Jim Williams, "and we've just passed the milestone of more than 34,000 brides served." As a reflection of the addition of invitations, programs, presentations and other resources for creative brides, has rebranded itself as

According to industry sources, there are an estimated 2.2 million weddings per year, with the average spent on stationary hovering around $1,500. With its vast, easy-to-use library of wedding designs, WeddingDNA ( helps couples and wedding planners combat the high cost of wedding invitations, thank you notes, presentations and more. WeddingDNA's do-it-yourself approach offers a complete set of wedding materials at less than $40, providing a substantial net savings.

Although mindful of budget, brides still dream of making their wedding day unique and elegant. WeddingDNA includes thousands of creative graphics and thematic templates to fit any style. The end-result is elegant, designer materials without the big price tag. Kathy, a recent maid of honor, designed an entire suite of printed pieces for her best friend. "The couple had a small budget. By using the ready-made templates at WeddingDNA, I was able to create invitations, RSVP cards and menus that were elegant, quick and inexpensive. When the best man asked for help, he was amazed to find a ready-made PowerPoint presentation from WeddingDNA that matched the printed pieces."

Williams believes emphasizing ease of use and low cost will be the keys to WeddingDNA's successful rebranding. "Our new name will be reflected across our website. With this change, it becomes clear that we are much more than just clipart. We provide all the essential building blocks couples need to create unique, designer-quality wedding pieces at a fraction of the cost. With constant updates of new material to our site, such as our PowerPoint presentations, the value for brides keeps getting better."

About WeddingDNA
Founded in 2002, WeddingDNA has a mission to give bridal couples a fast, affordable option for designer wedding materials. Working with talented graphic artists and writers with decades of wedding experience, the site combines over 5,000 wedding designs plus hundreds of wedding how-to articles. This collection comprises the web's largest do-it-yourself wedding resource, covering wedding invitations, programs, presentations, crafts and more. In addition to its couples offering, the site also has a service offering for wedding planners, enabling them to provide affordable, designer wedding options for their clients. WeddingDNA, based in beautiful Ashland, Oregon, is owned by Letters & Arts, Inc. Customers can register for a free seven-day trial by visiting


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Dawn Applegate
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