Buddy Media Launches Social Development Platform For Rapid Design and Launch Of Custom App-vertising Campaigns

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Buddy Media's Builder Enables Unprecedented Cross-Platform Engagement Across Social Networks; Ongoing Technology Innovation Helps Brands Connect with Social Networkers

Buddy Media is consistently innovating how brands can connect with social networkers, wherever they are, in a meaningful way that drives social brand loyalty and builds lasting relationships

Buddy Media, the leading media company for social media campaigns and branded app-vertisements, today launched Buddy Media's Builder. Built to respond to growing demand for app-vertisements, the Builder is a proprietary Social Media Development Platform -- the industry's only such platform to standardize and enable rapid deployment of branded social media applications across all social networks. This custom-built technology complements the company's existing suite of tools - including the BuddyBrain and the Social Page Management System - to better deliver the most effective and efficient social media campaigns.

Two key benefits of the proprietary Builder platform are faster development and deployment of app-vertisements, and the ability to launch branded social applications that deliver cross platform engagement (CPE). CPE means that social networkers can interact with their friends not just on one social network (like MySpace), but anywhere in the social media world. For example, a social networker using a branded application on Facebook will now be able to monitor their MySpace friends' gaming progress on that same branded application -- without leaving Facebook. Brands will now be capable of engaging audience wherever they exist.

"Buddy Media is consistently innovating how brands can connect with social networkers, wherever they are, in a meaningful way that drives social brand loyalty and builds lasting relationships," said Michael Lazerow, CEO of Buddy Media. "Because Buddy Media's Brand Advocate Process has been built upon on a solid technology foundation, we can efficiently respond not only to growing demand and shifting client needs, but also to industry and technology changes as they occur. With the development platform we have a robust toolbox that gives brands a full suite of social media tools to reach and engage consumers, measure success, and manage social media campaigns."

Because app-vertisements have been shown to deliver high rates of engagement at a lower investment than other types of online advertising, Buddy Media has experienced a tremendous increase in demand. To this end, Buddy Media designed Builder's software and hardware architecture to serve as a foundation to meet and exceed this growing demand. The results of their efforts mean that Buddy Media will now be better able to rapidly build and deploy custom branded social applications for our clients.

In addition to rapid development and cross platform engagement, Builder's architecture provides additional benefits for Buddy Media's clients:

  •     Social platform independence - App-vertisements can be simultaneously launched, and changed (if necessary) on Facebook, MySpace, and Facebook Connect
  •     Enhanced tracking - Social networking gestures can be more easily tracked and monitored across platforms
  •     Automatic adjustments for social platform changes - if any social platform makes a change, Buddy Media will make the update on Builder once and the change will be rolled out automatically to all deployed branded applications

By combining Builder with the other technologies in Buddy Media's suite of tools - BuddyBrain and the Social Page Management System - Buddy Media is the only company able to offer brands a full-service offering for building and managing social media campaigns, from quickly building and deploying branded apps to ongoing management of branded pages and custom research and tracking. Ultimately, the Builder technology enhances Buddy Media's full-circle approach to developing social media strategies for brands and represents just one more piece of a comprehensive model.

About Buddy Media
In today's social media world, every brand needs a Buddy. Buddy Media, the leading company for branded app-vertisements and social media strategies, provides the world's largest, and most trusted brands the ability to extend their advertising campaigns into the social world. Some of the world's largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors. http://www.buddymedia.com.

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Joe Ciarallo
Buddy Media
(646) 202-9772
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