NimbleSource is relentlessly focused on bringing value to our clients. Up till now, we've had to do this with relatively opaque tools, such as Google Analytics. Meteor Solutions' Meteor technology gives us better insight into the ways our clients' content and advertising diffuses and is amplified across the web. We'll turn these insights into opportunities for our clients
Seattle, WA (PRWEB) April 15, 2009
Meteor Solutions, Inc., the technology provider that measures the value of online word-of-mouth pass along, announced today a joint marketing alliance with NimbleSource, LLC, a product strategy and development consultancy that serves digital businesses and manufacturers of tangible products who rely on the web. NimbleSource will help Meteor Solutions' customers with the installation and implementation of Meteor technology within its customers' web sites. NimbleSource will also provide strategic analysis of the pass-along data that Meteor captures from customers' web sites and add further analytics, if needed, for their joint customers.
The collaboration will provide web publishers and marketers with a package of technology and services that will enable them to quantify the true impact of their online sharing and word-of mouth. According to Meteor Solutions' CEO Ben Straley, "Word-of-mouth drives 20% of the unique visitors to the web sites we track, and they convert at a rate that is 2-3X greater than visitors from online ads and other sources. This partnership will extend the scope and power of the data and analytics and will also enable NimbleSource to drive improved site performance through actionable insights enhancements that will amplify the effect of word-of-mouth for our joint clients."
"NimbleSource is relentlessly focused on bringing value to our clients. Up till now, we've had to do this with relatively opaque tools, such as Google Analytics. Meteor Solutions' Meteor technology gives us better insight into the ways our clients' content and advertising diffuses and is amplified across the web. We'll turn these insights into opportunities for our clients," said Ron Kornfeld, Founding Partner of NimbleSource.
About Meteor Solutions, Inc.:
Meteor Solutions is an Internet software company that captures data for online word-of-mouth activities - filling the huge advertising and marketing gap currently plaguing the online advertising industry. Using the patent-pending Meteor technology platform, Meteor Solutions enables advertisers and publishers to measure, optimize and amplify online word-of-mouth with the same precision as paid advertising. Since it was founded in December 2008, Seattle-based Meteor has been used to track word of mouth for several multi-million dollar marketing campaigns by major brands. Some of the top online, mobile, and game companies are also using Meteor, and its client list is continuing to grow despite the economic downturn. More information about Meteor Solutions and the Meteor platform can be found at http://www.meteorsolutions.com.
About NimbleSource, LLC:
NimbleSource, LLC is a Seattle-based marketing and product development consultancy that serves clients throughout the US. The firm was founded by senior professionals with decades of experience in business planning, product management, marketing strategy, and sales. NimbleSource is privately funded. More information about NimbleSource can be found at http://www.nimblesource.com.
Press Contact for Meteor Solutions:
Press Contact for NimbleSource