DataLens System Named Data Quality 'Product Of The Year' By

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DataLens System receives top data quality award from leading guide to data management professionals and business leaders.

Our judges were impressed by the innovative approach of our Gold winner in the data quality category, Silver Creek Systems' DataLens System Version 5.1

Silver Creek Systems®, the pioneer and leader in automated Data Mastering, including product data quality, integration and governance solutions announced today that their DataLens™ System was named the top Data Quality product by's 2008 Products of the Year program. The awards were judged by a team of industry analysts and consultants and presented by the editors of TechTarget's Enterprise Applications Media Group.

The panel of eight expert judges rated the leading products on innovation, performance, ease of integration into environment, ease of use and manageability, functionality, value, and service and support.

"Our judges were impressed by the innovative approach of our Gold winner in the data quality category, Silver Creek Systems' DataLens System Version 5.1," stated the official announcement from

The DataLens System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes. Semantic recognition identifies and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a Master Data Management or Product Information Management strategy. This approach has been shown to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.

About Silver Creek Systems:
Silver Creek Systems' automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens System™ uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source - reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit

About is a guide for data management professionals and business leaders. With its combination of news, guides, expert advice, white papers, webcasts and customized research, offers a rich collection of insight on how to efficiently manage the data supply chain. The site also offers tips on vendors, product selection and expert advice.

Headquartered in Needham, MA, is part of the TechTarget network ( TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. More information can be found at

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc.


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