Launch of Directory of Chester - Providing Effective Web Promotion for Local Firms

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The Directory of Chester is an innovative new local web service providing local businesses with cost effective promotional tools to enable them to compete effectively. It provides small and medium sized companies with the benefits of SEO, without requiring them to spend time learning effective promotion for themselves.

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The Directory of Chester, a new business directory for the UK city of Chester, was launched today offering local business owners cost effective ways to promote their businesses online through linked listings, business review blogs, joint business promotions and coupons. A key difference is the use of local knowledge to give the site and promotions a true local flavour, making them relevant to the local community. This is a personalised site developed by local people for local people - the very essence of what a good local search site should be.

Local search is forecast to become one of the fastest growing areas of internet promotion and the new service at will enable Chester's business community to fully benefit from this growth. To date many small and medium sized companies have had to rely either on basic business directories offering simple listings or on their own web sites.

Both of these are good promotional vehicles but they need to be promoted and few local business owners have the time to master the necessary SEO techniques required to get organic search traffic. Few people buy from sites ranked at number 60 in Google and this leaves local businesses at a considerable disadvantage.

The new Directory of Chester will solve this problem for busy businesses people by using the latest SEO techniques to lift their sites in the search engines as part of an annual agreement. The new service will also widen the range of promotional activity available, giving them new ways to get more customers.

Whilst companies will be able to promote themselves through standard and premium listings in the directories of, they will also gain an added promotional drive through company specific articles promoted on the site and the promotion of on-site coupons. The articles will raise their online presence and can be linked to their own sites; the coupons will enable them to both entice first time customers and measure the impact of the new service efficiency.

Local events will be used to give an added boost to local businesses by linking together appropriate suppliers for weddings, Mother's Day and Chester Race days, for example, to ensure that they can fully benefit from the many special sales opportunities that arise each year.

The Directory of Chester is not a static, 'pile them high' standard business directory. It is a well honed directory that works by targeting selected businesses at their local markets, whilst adding the local flavour.

For additional information on the news that is the subject of this release, contact Chris Morton or visit

About Directory of Chester: Directory of Chester is owned by Chris Morton and is part of the Directory Network Association, a franchise organisation specialising in the development of local search sites. Chris will shortly be launching similar sites in Liverpool, Leeds and York in the UK and similar opportunities in the US and UK are available to other entrepreneurs who wish to become involved in the growing local search market.

Chris Morton, Chris Morton Associates, Chester, CH2 3NE, UK


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