GreenWorld Launches ShopGreen™ Carbon Offsets Web Application

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Free Web Application Helps US-Based Online Retailers and their Customers 'Go Green'

ShopGreen™ removes the cost and complexity of creating and managing a carbon offset program for US-based online retailers

GreenWorld, a start-up dedicated to providing the best carbon offset applications on the web, today announced the launch of ShopGreen™. This free web application enables US-based online retailers to allow shoppers to add an investment equal to one percent of their order in carbon offsets, thereby reducing the carbon footprint of each purchase.

Available at, the patent-pending, free ShopGreen™ web application is a powerful carbon offset program that seamlessly integrates with an online retailer's e-commerce store. ShopGreen™ makes it very easy for companies and customers to fund specific carbon offset projects, provides real time tracking, and -- with very low transaction fees -- channels nearly all of the buyer's investment directly to carbon offset projects.

"ShopGreen™ removes the cost and complexity of creating and managing a carbon offset program for US-based online retailers," said Jason Sperling, Managing Director at GreenWorld. "Additionally, the program's transparency and automation increase the relevancy, participation, and cost-effectiveness of the program."

ShopGreen™ allows online retailers to:

o    Customize the carbon offset projects offered to customers by selecting from a diverse domestic and international portfolio;
o    Integrate the ShopGreen™ module seamlessly within any shopping cart, making customers immediately aware that 'going green' can be easy and inexpensive;
o    Provide customers with tracking ID numbers that can be used to view records of their carbon offset investments at any time;
o    Access relatable statistics that show the cumulative ShopGreen™ impact and increase the likelihood of future transactions at the online retailer's website;
o    Keep customers on their e-commerce website for the entire transaction, and receive payments as part of the total order so only one payment is required by the customer;
o    Automatically display customized program information tailored to the merchant's settings - with one click;
o    Add a margin to the carbon offsets price to recoup administrative costs;
o    View and download real time transaction data, allowing instant, easy tracking and reporting.

GreenWorld is working exclusively with EcoSecurities a leading company in the business of sourcing, developing and trading carbon offsets from greenhouse gas emission reduction projects throughout the world, to offer both Certified Emission Reductions (CERs) and Verified Emission Reductions (VERs) from a range of domestic and international projects that reduce greenhouse gas emissions, including renewable energy, energy efficiency, forestry and methane capture.

Bruce Usher, CEO, EcoSecurities stated "It is great to be partnering with such a forward thinking and innovative organization as GreenWorld. Developments such as ShopGreen are fundamentally important in helping companies, both within the US and internationally, benefit from scalable solutions which help to reduce and neutralize carbon intensive elements of an organization's distribution chain."

14 online retailers have joined the ShopGreen™ limited beta since March 2009, including,,,, and "It's a perfect fit for our brand, giving more green options to our customers to help the environment," says Lisa Hawkins, founder of, another online retailer that has added the ShopGreen™ web application.

GreenWorld is currently in partnership discussions with online retailers in a variety of sectors, including home furnishings, food and beverage, natural living and big-box stores.

With growing competition among businesses to show tangible results for their conservation efforts, a free service like ShopGreen™ appeals to companies who want to improve their environmental profile and enhance sales revenues. GreenWorld's simple yet powerful business model positions the company to become the leader in green e-commerce solutions.

For further information:

Jason Sperling

Naomi Stern
+44 (0) 1732 779 087

Hayley Fulford
+44 (0)1732 779 087

Editor's notes:

About GreenWorld:
GreenWorld, and its parent company RED, unveiled the GreenWorld web application platform ( in March 2009 with the mission of becoming the leading carbon market web application solution for companies and their customers. By emphasizing simplicity, scalability, and ease of use, GreenWorld helps consumers offset carbon emissions, and helps businesses gain increased customer loyalty and satisfaction. With a diverse carbon offsets portfolio, real time tracking, and the lowest transaction fees in the industry - GreenWorld makes offsetting an everyday habit.

About RED:
Founded in 1999, RED Interactive Agency ( is focused on creating useful interactive tools and engaging online experiences for some of the world's most notable and influential brands. Additionally RED has applied its strategic, creative, and technical prowess to developing proprietary Web based software and technologies, mostly based around social and environmentally conscious initiatives. In 2008 RED developed two new web-based properties ( and

About EcoSecurities:
EcoSecurities is one of the world's leading companies in the business of originating, developing and trading carbon credits. EcoSecurities structures and guides greenhouse gas emission reduction projects through the Kyoto Protocol, working with both project developers and buyers of carbon credits.

EcoSecurities Group plc is listed on the London Stock Exchange AIM (ticker ECO). Additional information is available at


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