The Whuffie Factor: Using the Power of Social Networks to Build Your Business.
Toronto, ON (PRWEB) April 16, 2009
The conference agenda for Search Engine Strategies (SES) Toronto 2009 introduces some new terms and unique phrases to the search engine marketing industry. For example, the opening keynote on June 8, 2009, will be given by Tara Hunt, the co-founder and chief marketing officer of Citizen Agency and author of "The Whuffie Factor: Using the Power of Social Networks to Build Your Business." In addition, SES Toronto will feature an Orion Panel, "Is PageRank Broken? - The Future of Search", as well as 18 sessions organized into three tracks entitled "Corporateville", "Geek Track" and "Nuts & Bolts".
Now in its sixth year, SES Toronto is considered the definitive digital event for marketers, corporate decision makers, webmasters and search engine marketers (SEMs), including pay per click (PPC) advertisers and search engine optimization (SEO) professionals. The event is organized and programmed in cooperation with Andrew Goodman, the founder and president of Toronto-based Page Zero Media, as well as the SES Advisory Board and Search Engine Watch.
Goodman says, "Robin Williams once quipped that Canada's like a loft apartment over a really great party. But what the people at the big party don't realize is that in our loft party upstairs, we're quietly plotting global domination. Of the world of ideas, of course. 'The medium is the message'? Marshall MacLuhan. 'Gen X'? Douglas Coupland. Whuffie? Cory Doctorow to Tara Hunt. Canadians, all! So, Tweet your followers that the must-attend event will be SES Toronto. We'll get things started with Tara, the author of a book that shows how any business can increase their Whuffie, the store of social capital that is the currency of the digital world. Then, we'll follow with conference tracks that read more like blog headlines and less like title tags."
About Tara Hunt:
Hunt is co-founder and chief marketing officer of Citizen Agency, an Internet consultancy specializing in community-centric strategies around product research, design, development and marketing. She is also the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business (due in April 2009), an insightful and practical guide to connecting with the online communities that matter to your business in ways that enrich you both.
An online marketing pioneer, Hunt is a leading authority on online communities -- how they are our changing culture and how businesses can adapt effectively to this new environment. She specializes in community marketing, which is not about pushing messages or creating strong brands, but building relationships and engaging communities.
Hunt has more than 11 years of experience in web design, eight years in online marketing and over four years of blogging at HorsePigCow. She is a frequent speaker on the subject of marketing and community building at technology conferences, including Mesh, the Future of Web Apps, ETech and Web 2.0 Expo. She was named by Fast Company to their list of the Most Influential Women in Technology.
About SES Toronto 2009:
- Corporateville Track: On Monday, June 8, conference sessions include: "Internationalizing Your Campaigns & Sites" and "Beyond Linkbait: Getting Authoritative Online Mentions." On Tuesday, June 9, conference sessions include: "Analytics for Search: ROI, Engagement, Attribution & More"; "The Canadian Agency Landscape"; "Social Media: Do Big Companies Get It?" and "How to Speak Geek: Working Collaboratively with Your IT Department to Get Things Done".
- Geek Track: On Monday, June 8, conference sessions include: "Signals: What Relevancy Indicators Are Search Engineers Watching Today?" and "Optimizing for Video Search: Virgin Territory?" On Tuesday, June 9, conference sessions include: "Follow the Carrot: Cool Mobile Apps"; "Information Architecture, Site Performance Tuning & SEO"; "Paid Search Quality Scoring: 201, 301"; and "Extreme Makeover: Live Site Clinic".
- Nuts & Bolts Track: On Monday, June 8, conference sessions include: "SEO Then & Now: What's the Same? What's New?" and "Universal & Blended Search: Comprehensive Visibility Challenges". On Tuesday, June 9, conference sessions include: "Introduction to Paid Search"; "Campaign Performance Tracking: Basic Tips"; and "Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag".
- SEM Training: On Wednesday, June 10, SES is offering a full-day workshop, "Search Marketing Boot Camp", as well as two half-day workshops, "Search Engine Optimization (SEO) Workshop" and "Google AdWords Tactics to Improve Your ROI".
For more information, go to the SES Toronto 2009 rates and registration details. Register through April 17 to get the early bird rate.
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness; and ClickZ, which provides digital marketing news, information, commentary, advice, opinion and research.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer.