Point Brokerage is Now Point Brokerage of the Southwest a Regional Food Broker in Texas, Arkansas and Louisiana

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Point Brokerage, a Grocery, Food Service, Convenience Broker Enhances its Markets to Texas Arkansas and Louisiana and is Now Point Brokerage of the Southwest.

This has created an opportunity for smaller, regional brokers

Effective April 15, 2009, Point Brokerage, a grocery, foodservice, convenience and mass distributors broker, has restructured its business model to enhance its presence in a more comprehensive regional market. Point Brokerage will become Point Brokerage of the Southwest, a wholly owned subsidiary of JGR Enterprises LLC. Point Brokerage of the Southwest markets consumer product goods in Arkansas, Louisiana and Texas with representation in Dallas/Fort Worth, Houston, Austin, San Antonio and Little Rock.

The company's change in philosophy has been fueled by the growing need for regional, independent brokers. Mark Baum, president of the Association of Sales and Marketing Companies said, "I can't help but feel that sheer demand will call for the re-emergence of the regional, independent broker who can give time and attention to smaller manufacturers."

Thomas Haigh, reporter for the New York Times, published an article January 11, 2009 which highlights this trend. While most of the brokerage houses have continued to consolidate, it has left many manufacturers without reliable representation due to competitive product conflicts. "With so few brokers to choose from, a manufacturer is left in a bind, because it is hard to find an agent who does not already represent a competing brand," says Haigh. "This has created an opportunity for smaller, regional brokers," states Gene Ratliff, president of Point Brokerage of the Southwest. "We are confident that the market is in need of an aggressive relationship focused broker that can enhance the brands that may feel currently under represented."

For more information regarding services provided by Point Brokerage of the Southwest, visit our website at http://www.pointbrokerage.com or call 512-633-9161.

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