Creative Marketing Rated #1 IMO in Overall Agent Satisfaction

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Independent Research Firm Finds Creative Marketing as Best at Overall Agent Satisfaction

Our goal all along has been to provide the industry with top quality training and education, unparalleled Sales Consulting and marketing support. We will continue to uphold to our commitment to making a difference in our affiliated agents businesses, and we thank the insurance and financial industries for their support and allegiance.

Creative Marketing was ranked as the number one Independent Marketing Organization (IMO) in overall agent satisfaction by insurance agents and financial professionals in a study conducted by an independent research firm. The study, which took place during September and October of 2008, polled randomly selected licensed life, annuity and financial professionals. Creative Marketing received high-scores in each of the thirteen satisfaction drivers and was ranked number one IMO in overall satisfaction, by a ten-point spread, over their competitors.

More than 1,000 agents were contacted by telephone and survey participants were asked questions regarding the service offerings, support, product selection and their overall experience with leading independent insurance marketing organizations. Each survey averaged 18 minutes in length; question formats included multiple choice, single response, differential and interval scale. The independent research firm concluded that in addition to having the best Overall Agent Satisfaction rating, Creative Marketing also had the highest scores for "top of mind awareness", advertising awareness, knowledgeable and professional sales consultants and product training, to mention a few. "It's a great honor to be recognized for our dedication to agents and financial professional's satisfaction," stated Merrit Strunk, Senior Vice President of Creative Marketing's Strategic Marketing and Communications. "Our goal all along has been to provide the industry with top quality training and education, unparalleled Sales Consulting and marketing support. We will continue to uphold to our commitment to making a difference in our affiliated agents businesses, and we thank the insurance and financial industries for their support and allegiance."

Creative Marketing, well known for its agent training and educational programs, continues to be committed to providing value-added marketing programs and services to its agents and financial professionals, supporting their efforts in growing and maintaining their insurance advisory practices. On-going training programs include its annual Learn to Earn: Agent Sales Summit, taking place October 6-9, 2009, web seminars and in-house training on products and strategies such as the BPASelect Annuity™ and Aviva's Wellness for Life®, to name a few, and broker-dealer training on the integration of insurance products into a client portfolio, and much more. Business building services include proprietary marketing programs to assist agents and financial professionals in 1) finding qualified leads, 2) turning leads into appointments, and 3) turning appointments into clients. Select programs include FlexQuotes™, Laddered Annuity Payout System, and LeadsNow!™. Customer service is a top priority for Creative Marketing. Its more than 200 qualified agent client representatives are devoted to each and every agent and financial professional and the success of their business. Creative Marketing is the agent's advocate, and is proactively working to protect the rights of agents, financial professionals and insurance products from unbeneficial changes to regulation.

For more information about Creative Marketing, its award or programs, call 1-800-992-2642 or visit http://www.creativemarketing.net.

ABOUT CREATIVE MARKETING
Creative Marketing, a leading national marketing organization for annuity and life insurance, has been assisting financial professionals with building a successful practice since 1984. Providing affiliated agents with hundreds of product options from a variety of carriers, the company delivers superior agent education, advanced marketing training, unprecedented back-office support, and unparalleled industry expertise by more than 200 talented and knowledgeable employees. Creative Marketing sets an industry standard for its commitment to excellence, ethics in business, its high integrity, and agent-client satisfaction. Centrally located in Overland Park, Kansas, Creative Marketing is making a difference in the lives of its nationwide affiliated agents and the clients they serve. To learn more about Creative Marketing visit http://www.CreativeMarketing.net or call 1-800-992-2642.

FOR AGENT USE ONLY. NOT FOR USE WITH THE PUBLIC. 10205 - 2009/3/24 | 13981 076149

Contact:
Merrit Strunk
1-800-992-2642
http://www.creativemarketing.net

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