Palo Alto, CA (PRWEB) April 17, 2009
Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that its executives will appear on stage at four key conferences in the next three weeks. From sharing effective advertising strategies for social applications to addressing new ways to monetize entertainment content on social networks, the information shared at these events is a "must-see" this quarter for marketers interested in using social technologies to achieve their goals.
On April 22, 2009, Ben Pashman VP, Sales and Business Development, Gigya, will participate at Ad: Tech in San Francisco, on the panel "The Next Frontier: Advertising in Applications," with executives from Marvel Entertainment and Coca-Cola among other leaders in portable application advertising. The panel features a discussion how application advertising is evolving and how leading marketers are driving results through their distributed content initaitives. Ben will share case studies from Gigya and it's clients.
Hot on the heels of being named one of AlwaysOn's 2009 OnHollywood 100, April 29, 2009, Gigya is participating at OnHollywood in Los Angeles, CA. Gigya CEO Dave Yovanno will speak on the panel, "Leveraging Social Media: How can social media be used to market and share entertainment content profitability?" Mr. Yovanno will focus on how Gigya's social technologies can help Hollywood promote and monetize their considerable assets on social networks--part of this year's OnHollywood theme.
On May 5, 2009, Mr. Pashman will appear at Digital Hollywood in Santa Monica, California. His panel, "Widgets as a Platform: Content, Advertising, Communications," will feature leaders from the world of advertising widgets and will address the widget economy. Widgets are fast becoming everyone's favorite interactive advertising tool for reaching audiences on social networks. Mr. Pashman will share insights into how brands can leverage social widgets to become part of the conversations happening in social environments.
Finishing off his whirlwind conference tour, Mr. Pashman will appear at the IMC (Internet Marketing Conference), May 12, 2009, in San Francisco, CA. For one day, the IMC brings together a select group of thought-leaders in interactive advertising. This year the conference focuses on the popularity and rise of social networks and the resulting new opportunities for online advertising as well as latest developments in discrete areas such as social widgets. Ben is contributing to the panel, "Developments in Social Advertising," and will address how Gigya is innovating solutions for delivering engagement and scale for brands on Facebook and MySpace.
"We are excited to be participating at these events, many for the second or third time. Every time Gigya supports this caliber of show we have actionable takeaways, and in turn, we are afforded the opportunity to share our technology and perspectives," said Mr. Yovanno. "The knowledge transfer in industry leading forums such as these is a win-win for everyone."
Gigya's technology is the standard to simplify connecting content with the social web, providing publishers and marketers with powerful tools for increasing audience reach and engagement. Reaching more than 180 million people each month, Gigya's innovative widget advertising network enables marketers to engage consumers in social environments and enlist them as brand advocates. The company's Wildfire and Socialize products enable publishers to syndicate and track their content across more than 70 unique platforms, and to integrate and promote their own websites with popular social networks like Facebook and MySpace. Publishers and advertisers including CNET, Coca-Cola, DoubleClick, Electronic Arts, Hyundai, JCPenney, Levis, RockYou!, Samsung, Unilever and Walmart choose Gigya to connect their content with the social web.