The recognition by our peers and the opinion leaders in New England is a true testament to the power of our team and the solutions we have created.
Cambridge, MA (PRWEB) April 17, 2009
The Massachusetts Network Communications Council Awards were announced in Cambridge, MA on April 14 at the 2009 dinner awards ceremony. Jumptap, the leading provider of mobile advertising solutions, received an award for the largest private financing; closing a $26 million Series D in August and tapLINK received the award for the mobile product of the year.
tapLink provides the targeting intelligence behind Jumptap's advertising solutions. The best mobile product award falls on the heels of Jumptap unveiling its new pay for performance mobile marketplace, tapMatch.
The mobile advertising business is a high growth category because of the proliferation of the iPhone and other smart phones.
- One in three mobile consumers recall seeing mobile advertising, with that figure rising to 41% for iPhone users, according to fourth-quarter data from mobile social network Limbo and GFK Technology.
- Mobile search is expected to pass PC search in the next 3-5 years, noted research firm, Merriman Curihan Ford.
- visiongain: According to industry research, the market will grow strongly over the next five years with various estimates ranging from $10 billion to $15 billion by 2011.
"It's an honor to be chosen as one of the MassNet Comms winners," said Paran Johar, CMO of Jumptap. "The recognition by our peers and the opinion leaders in New England is a true testament to the power of our team and the solutions we have created."
"Savvy marketers worldwide are moving their marketing spend to where it matters most - in front of mobile consumers seeking relevant content and immediate gratification," commented Paran Johar, CMO of Jumptap. "Jumptap's new pay for performance marketplace is setting new standards for CTR's, conversions, and efficient cost per acquisition for advertisers worldwide. The mobile advertising market has reached a new phase of maturity where targeting is now essential and tapMatch uniquely delivers a system that best matches advertisers to their desired audience at their precise moment of intent."
Massachusetts Network Communications Council Award Winners Massachusetts Network Council Award Winners
Articles on tapMatch Launch
Reaching over 170 million mobile subscribers through partnerships with 17 mobile operators and numerous content publishers, JumpTap's comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit http://www.jumptap.com.
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